ChildSafeAds Shared Task 2026: Commercial Content in Child-Facing YouTube Videos

We describe the Nürnberg NLP system for ChildSafeAds 2026. The shared task asks what a monitoring system for commercial content in child-facing YouTube videos can achieve at a given level of data access. We answer with per-subtask ensembles of nine voters, organised into three branches that differ in backbone, adaptation method and class scope. Selection rests on channel-disjoint cross-validation, with the development set as a transfer check. The system wins two of the three subtasks. Its product-category score (ST2, 0.8243) and its compliance-flag score (ST3, 0.6530) are the best of the 22 final entries, and it places third on the task mean (0.7079). We further compare four access levels and report the cost at test-set scale.

Short-video platforms now host vast multimodal ads whose deceptive visuals, speech and subtitles demand finer-grained, policy-driven moderation than community safety filters. We present BLM-Guard, a content-audit framework for commercial ads that fuses Chain-of-Thought reasoning with rule-based policy principles and a critic-guided reward. A rule-driven ICoT data-synthesis pipeline jump-starts training by generating structured scene descriptions, reasoning chains and labels, cutting annotation costs. Reinforcement learning then refines the model using a composite reward balancing causal coherence with policy adherence. A multitask architecture models intra-modal manipulations (e.g., exaggerated imagery) and cross-modal mismatches (e.g., subtitle-speech drift), boosting robustness. Experiments on real short-video ads show BLM-Guard surpasses strong baselines in accuracy, consistency and generalization.

The rise of `kidfluencers' on YouTube has raised ethical concerns about child digital labor and exploitation. While emerging legislation attempts to regulate this ecosystem, empirical evidence linking exploitation to engagement remains scarce, given the difficulty of operationalizing exploitation at scale. This study presents a multimodal AI audit of 5,051 videos across 79 kidfluencer channels, using weak supervision to detect exploitation signals without large-scale manual labels. We aggregate noisy labeling functions -- including LLM-based classification of titles and GPT-4 Vision analysis of thumbnails and descriptions across six literature-grounded dimensions -- to assign a probabilistic exploitation score to each video. A multi-annotator validation study (N=107) shows strong agreement with human judgment (macro-average F1 $= 0.911$) and high sensitivity for overall exploitation risk (recall $= 0.960$, F1 $= 0.793$). Our findings reveal a significant engagement premium for performative labor, emotional bait, and privacy violations. Exploitation scores correlate with view counts (Spearman $ρ= 0.229$, $p < 10^{-50}$), and mixed-effects regression controlling for channel-level variation shows that a one-unit increase in exploitation score yields a $4.4\times$ increase in views ($p < 0.001$). Within-channel analyses indicate median view boosts of $+65.6\%$ for emotional bait and $+56.0\%$ for performative content (FDR-corrected $p<0.001$), with effects holding in same-year robustness checks ($p=0.030$). Explicit commercial content (product placement), by contrast, shows no premium ($-3.8\%$, n.s.), suggesting the platform rewards commodification of the child's identity and labor over traditional advertising. These findings challenge policy frameworks focused solely on financial trusts, showing that engagement is systematically tied to the intensive, performative labor of children.