Difficulty-Aware Semantic-ID Optimization for Generative Recommendation

Semantic ID (SID) generative recommendation predicts the next item by generating a short tuple of discrete tokens. Recent masked-diffusion methods improve this process through bidirectional context and flexible decoding, yet recommendation ultimately requires selecting among complete catalog items. At each denoising step, a partial SID can correspond to multiple feasible items, while existing methods primarily reason through position-wise token predictions. We propose Explicit Posterior Item Conditioning (EPIC), which introduces explicit item-level competition into SID denoising. EPIC constructs a personalized posterior over feasible candidate items using the current generation context and the user's recent interactions, then projects this distribution back to unresolved SID positions to guide subsequent token decisions. The pretrained backbone remains frozen and requires no additional decoder forward pass. Experiments on four Amazon benchmarks show consistent improvements over strong baselines, while diagnostic analyses indicate that the gains primarily arise from personalized transition evidence that preserves promising item hypotheses during denoising.

Semantic IDs (SIDs) are now a central component of generative recommendation. Current SID-based systems assign three roles to the same token sequence. Shared prefixes are intended to organize related items, the complete SID identifies an individual item, and each generated token narrows the items that can still be returned. We systematically investigate SIDs from item encoding and SID construction to autoregressive generation and final recommendation. We examine how SID construction changes item representations and how those changes affect generation. Across three Amazon domains and eight SID constructions, SID neighborhoods recover only 32.2% of the encoder's ten nearest neighbors on average. Alternative item descriptions still retrieve the corresponding item first in 99.57% of controlled cases, yet change 38.4% of exact SIDs. These results show that SIDs retain broad organization but lose much of the encoder's fine local structure, while their exact tokens are not determined by item meaning alone. This loss becomes consequential during generation. After the final semantic token, TIGER retains only 29.9% of held-out targets that were plausible recommendations before SID filtering. Motivated by these findings, we propose Item-Supported Decoding (ISD), a lightweight inference-time method that allows a user-specific item ranking to support corresponding SID prefixes before beam search discards them. The same ranking then orders the generated items. ISD requires no additional parameters or retraining of the SID constructor or decoder. We empirically show that ISD improves NDCG@10 over the corresponding SID backbone in every evaluated setting, with relative gains of up to 31.2%. Our results show that SIDs provide useful coarse item organization, but their fine boundaries should not alone determine which items remain available during generation.

Semantic IDs (SIDs) encode each catalog item as a short token sequence, enabling generative recommenders to predict the next item autoregressively. Reasoning-enhanced variants, an increasingly common extension, first generate a textual trace and then decode a next-item SID by beam search. Such recommenders are commonly trained with group-relative policy optimization under an exact-match SID reward, which is sparse in large catalogs. Two failure modes follow. When all rollouts in a group miss the target, the group yields zero advantage and no learning signal. Rollouts sharing the same SID reward receive identical advantages, however much their traces differ. In both cases the reward reflects only the decoded SID, never the reasoning that produced it. This creates a credit-assignment gap. We address this gap with retrieval-grounded query attribution. Each trace is structured into a history summary, a set of interest hypotheses, and a final SID. A frozen retriever executes every hypothesis as a catalog query, so that each hypothesis becomes independently verifiable rather than judged only through the final SID. A rollout is rewarded when any of its queries retrieves the target within the \mbox{top-$K$}, and per-query hit indicators localize that reward to individual hypotheses. Credit is thus assigned at the span level: only hypotheses that individually hit receive positive retrieval advantage, while the retrieval channel never updates the final SID span. Rollouts that share a SID reward can therefore receive different updates. Across experiments on three Amazon Reviews datasets, this yields consistent improvements in SID recommendation. On Video Games, an oracle analysis further reveals the potential of interest-conditioned SID decoding: selecting the target-relevant query among generated interests improves both recall and ranking.