BanglaMemeX: Advancing Cultural Metaphoric Image Interpretation in Bangla with a Multimodal Explainable Dataset

Meme understanding goes beyond recognizing visual content or literal text; it requires implicit cultural knowledge and pragmatic inference that most vision-language models still lack. We introduce MemeCULT-1K, a multilingual benchmark of 1,000 South Asian memes in Bengali, English, and Hindi, where each meme is paired with a cultural context note and three human-written explanations, along with a supplementary set of 54 Bengali regional dialect memes. We evaluate thirteen popular Vision Language Models (VLMs) under two settings: meme-only and context-aware. Providing minimal cultural context yields consistent gains across all models and languages: mean SBERT similarity improves from 44.6 to 56.4 (+11.8), BLEURT from 37.3 to 42.3 (+5.0), and LLM-as-a-Judge scores from 2.57 to 3.43 out of 5 (+0.86). Fine-grained error analysis reveals that closed-source models fail mainly on entity and reference misidentification, while open-source models are bottlenecked by broader cultural knowledge gaps, with linguistic and phonological failures proving the most context-resistant across both. These results highlight the difficulty of culturally grounded meme understanding and motivate future work on explicit cultural knowledge integration. Our dataset and code are publicly available at TawsifDipto17/MemeCULT-1K.

Memes have become influential communication tools on social media, combining viral visuals with concise messaging to convey impactful ideas. While substantial research has examined the affective dimensions of memes, key challenges such as detecting harmful content, identifying cyberbullying, and performing accurate sentiment analysis remain critical, largely due to the need for deeper contextual understanding. In this paper, we introduce MemeEvidenceDetect, a hybrid task aimed at analyzing a meme and its contextual information to identify specific sentences that explain or elucidate its meaning and humor. To support this task, we present BanglaMemeEvidence, a curated dataset of 2,917 Bengali memes, emphasizing its significance as a resource for the Bangla language. Each meme is annotated with natural language explanations, including Meme OCR, Meme Context, and Evidence Sentences, alongside relevance scores that reflect the relationship between a meme and its corresponding annotations. To address the gap in dynamically inferring a meme's context, we propose BengaliMemeEvidenceNet, a hybrid multimodal framework that integrates textual and visual features for comprehensive meme representation. Our experiments demonstrate the effectiveness of BengaliMemeEvidenceNet, achieving an F1 score of 0.74. To the best of our knowledge, this is the first study to focus on evidence detection in Bengali memes, marking a notable step forward in the analysis of memes in low-resource languages.

Large vision-language models have improved at describing visual content, but accurate descriptions do not ensure interpretation when meaning depends on knowledge beyond the pixels. Memes expose this gap because they rely on cultural entities, background knowledge, and community conventions. Most meme benchmarks reduce interpretation to labels or holistic scores, obscuring where an explanation breaks down. We introduce MemeBench, a diagnostic benchmark of 1,253 Chinese and English memes with human-written references and quality-controlled VIKR annotations, centered on anime, comics, games, and adjacent online subcultures. Its VIKR schema decomposes explanations into Visual clues, Identity links, Knowledge units, and Reasoning mechanisms. Across 26 LVLMs, every model covers visible content more reliably than the knowledge needed to interpret it, and even the strongest retains a 22.6% Visual-Knowledge gap. To test whether this diagnosis can guide improvement, we introduce KAR, an entity-guided retrieval baseline built on CultureBase. Across four controlled models, KAR raises VIKR Success by 3.6-7.4% and, compared with generic retrieval, repairs more answers and breaks fewer. Yet both retrieval conditions improve Identity and Knowledge while reducing Visual coverage in every comparison. MemeBench reveals whether an interpretation succeeds, what is missing, and whether targeted evidence fills the diagnosed gap.