AgenticGen: Reward-Guided Agentic Video Generation for Advertising

Creative Generation (CG) leverages generative models to automatically produce advertising content that highlights product features, and it has been a significant focus of recent research. However, while CG has advanced considerably, most efforts have concentrated on generating advertising text and images, leaving Creative Video Generation (CVG) relatively underexplored. This gap is largely due to two major challenges faced by Text-to-Video (T2V) models: (a) \textbf{ambiguous semantic alignment}, where models struggle to accurately correlate product selling points with creative video content, and (b) \textbf{inadequate motion adaptability}, resulting in unrealistic movements and distortions. To address these challenges, we develop a comprehensive Advertising Creative Knowledge Base (ACKB) as a foundational resource and propose a knowledge-driven approach (KD-CVG) to overcome the knowledge limitations of existing models. KD-CVG consists of two primary modules: Semantic-Aware Retrieval (SAR) and Multimodal Knowledge Reference (MKR). SAR utilizes the semantic awareness of graph attention networks and reinforcement learning feedback to enhance the model's comprehension of the connections between selling points and creative videos. Building on this, MKR incorporates semantic and motion priors into the T2V model to address existing knowledge gaps. Extensive experiments have demonstrated KD-CVG's superior performance in achieving semantic alignment and motion adaptability, validating its effectiveness over other state-of-the-art methods. The code and dataset will be open source at https://kdcvg.github.io/KDCVG/.

Modern black-box Image-to-Video (I2V) models offer powerful capabilities in automated content creation, yet their lack of fine-grained control and reliability presents significant challenges in professional workflows. Their inherent stochasticity causes minor variations in textual prompts or hyperparameters to yield drastically different outputs often necessitating inefficient, brute-force trial-and-error processes. To address these limitations, we introduce the ``Agentic Self-Improvement" framework, which reframes video synthesis into a closed-loop, goal-directed optimization. Our framework systematically navigates the generation parameter space using a novel two-stage approach. In the first stage, an iterative prompt optimization loop uses a multimodal Large Language Model (mLLM) to refine the input prompt. This refinement implements two automated evaluations: Davidsonian Scene Graph (DSG) queries ensure semantic adherence, and Common Mistake Questions (CMQ) for artifact detection. At the second stage, we use Bayesian optimization to efficiently co-optimize stochastic seeds and CFG scales. This search is guided by a suite of quality metrics, including the novel Video-Text Adherence (VTA) score derived from the DSG and CMQ evaluations. Our framework significantly outperforms unguided search methods: in human preference studies, videos generated via our agentic approach were strongly preferred over baseline outputs, achieving win rates up to 69%. This work provides a practical and extensible methodology for enhancing the predictability and control of state-of-the-art video generation models, moving the field beyond speculative curiosities toward reliable, production-ready tools.

Recent advances in video generative models have enabled high-fidelity, temporally coherent video generation. However, these models often struggle to satisfy prompts requiring specialized knowledge, specific identities, physical consistency, or ordered events. In this paper, we present VideoGen-Agent, a multimodal agent trained through multitask agentic reinforcement learning to use external tools for video generation. The agent coordinates augmentation, generation, and verification tools through multi-turn interactions, using the prompt and intermediate observations to guide its decisions. We train a shared policy on a category-balanced dataset spanning six tasks. Supervised fine-tuning on teacher-generated trajectories establishes tool-use behavior, which is then refined through reinforcement learning. A category-aware hybrid reward evaluates tool-call validity, task-appropriate tool use, and generated video quality. We further introduce VABench, a held-out benchmark of 600 prompts covering procedural knowledge, single- and multi-entity identity preservation, physical consistency, scene composition, and multi-shot temporal structure. On VABench, VideoGen-Agent improves over its base text-to-video generator by 19.1 points, from 56.5 to 75.6. Upgrading the generation tools further raises the score to 86.1 without additional agent training. Human raters prefer the upgraded configuration over the strongest standalone baseline in 84.3% of comparisons. These results support learning tool use across video-generation tasks and show that the trained agent can benefit from subsequent advances in generation tools.