Prompt Revision as a Source of Cultural Bias in Text-to-Image Systems
Authors: Aleksandra Urman, Elsa Lichtenegger, Salima Jaoua, Azza Bouleimen, Robin Forsberg, Corinna Hertweck, Stefania Ionescu, Nicolò Pagan, +2 more
Abstract
Commercial text-to-image systems silently revise user prompts before generating images, a step users typically cannot disable or even see. Yet, existing audits of cultural bias examine only the final images and treat generation as a single pipeline, so they cannot tell where the bias originates. We introduce WORLDVIEW, a multilingual benchmark of 8,960 prompts across 15 languages and 31 language-context pairings. Using it, we audit the revision layer in three systems (DALL-E-3, Imagen-4, GPT-Image-1.5) through a three-step analysis of how heavily it marks each cultural context, whether it flattens that context into a narrow vocabulary, and whether that vocabulary is stereotypical. Relative to a no-context English baseline, the US is the least-marked context, while non-Western and non-Anglophone contexts are marked far more heavily, flattened into narrow vocabularies applied across topically diverse prompts, and reduced to recognizable cultural stereotypes. Comparing images from original versus revised prompts on models without a revision layer, we identify the layer itself as a previously undocumented, causal source of this stereotyping. To locate cultural bias, and fix it, we must audit the system as deployed, not the model alone.
Text-to-image models learn associations between concepts - in the case of this paper, people's professions, which we refer to as roles - and visual attributes. These associations can underpin many observed forms of stereotypical bias. A key open question in this area is whether these associations are stable or change when visual representations of people in professional roles are placed in different prompted contexts. We introduce ContextBias, a controlled evaluation framework, and ContextBench, a benchmark spanning 92 roles and 1,656 semantically controlled prompts, designed to isolate the effect of contextual variation on role-linked visual representations. Evaluating four state-of-the-art models on 66,240 generated images, we find that placing a role in a semantically unrelated context does not suppress role-linked attributes; instead, cross-role attribute concentration increases (pooled BI +0.047). Demographic cues, characteristic garments, and role-specific tools remain highly prevalent across context-free, related, and unrelated conditions, and are robust to semantic prompt reformulation. Scene composition and camera framing show the greatest context-sensitivity. These findings reveal a form of stereotypical persistence that remains largely invisible to context-free evaluations, highlighting the need for controlled contextual variation in bias benchmarking. Code and dataset: https://huggingface.co/datasets/shaghayegh/ContextBias , https://github.com/Sina-Emami/ContextBias
As Text-to-Image (T2I) systems rapidly advance, evaluating the cultural authenticity of synthesized content has become increasingly important for fair and trustworthy generative AI. Existing T2I evaluation metrics and multimodal judges often rely on visual-semantic representations that underrepresent implicit cultural norms, leading to biased preference judgments and the omission of fine-grained cultural cues. In addition, visual question answering (VQA)-based evaluators typically depend on autoregressive text generation, which limits their scalability for real-time reward modeling. To address these limitations, we introduce an Implicit Cultural Alignment Reward Model built upon a lightweight 4.2-billion-parameter Multimodal Large Language Model (MLLM). Our framework integrates an Implicit Cultural Probe with a Skip-connection Cross-Attention (SkipCA) mechanism, enabling late-stage semantic features to directly attend to early-stage visual representations and better preserve culturally salient details. Evaluations on 3,323 challenging and carefully curated image pairs from the CulturalFrames benchmark show that our approach achieves 83.49% pairwise accuracy, with Pearson and Kendall correlation coefficients of 0.5268 and 0.3749, respectively, outperforming representative vision-language metrics and MLLM-based evaluators. Moreover, by bypassing autoregressive text generation, our model processes each evaluation in 0.21 seconds under our local inference setup, achieving a 10× speedup over standard VQA-based evaluators. These results suggest that the proposed reward model can provide an efficient and culturally aware scalar signal for preference optimization pipelines such as Reinforcement Learning from Human Feedback and Direct Preference Optimization. Additional resources are available on our project page at https://bensonch1214.github.io/Implicit_Cultural_Alignment/.
Text-to-Image (TTI) systems are now everyday infrastructure for journalism, education, advertising, and public communication, and the demographic and cultural stereotypes they inherit from training data (rendering women, people of colour, older adults, and non-Western cultures as under-represented or caricatured) become a population-level harm at deployment scale. Existing mitigations either require costly retraining, infeasible for the closed-source backbones that dominate consumer products, or rely on fixed demographic templates that ignore cultural context. We present KG-FairDiff, a model-agnostic, inference-time framework that formalises fairness-aware prompt refinement as a constrained optimisation problem and operationalises it as a closed-loop pipeline: a knowledge graph of ~1,200 culture- and bias-related triples retrieves structured context, an LLM rewriter proposes refinements, and a validator accepts only prompts that reduce a divergence-based fairness loss while preserving semantic fidelity to the user's original intent. We prove a finite-termination bound for the refinement loop, contribute a mathematically consistent evaluation suite linking Bias-P/Bias-W to divergence from target distributions and ENS to KL divergence, and audit eight widely-deployed backbone generators. KG-FairDiff substantially reduces gender, race, age, and intersectional disparities while preserving prompt semantics, offering a practical, deployment-ready route to more equitable generative AI.