Explainable Recommendations at Scale: LLM Rationales for YouTube Music Artist Discovery

Traditional recommender systems are typically trained to predict what item users will interact with next, but not why. However, offering personalized evidence for why a user might like the predicted item is an important way to enhance the service and to raise the likelihood that the user will be genuinely interested in the recommendation. This service can be delivered by integrating a frontier-model call into the member-facing pipeline, but it will add extra cost and latency. In this paper, we train a recommender LLM to generate personalized explanations for its reccomendation, based on the user's watching history at a large video streaming service. We impose two requirements on the generated explanation: it must be faithful to the elements of the shows it links, and it must be strictly non-harmful to the user. To this end, we first train two LLM-judge reward models covering three specific criteria, and propose constrained GRPO to incorporate these different criteria. On a held-out real-world testing set, our fine-tuned model improves the all-three-criteria PASS rate rises from 0.649 to 0.956 under our own judges and from 0.677 to 0.931 under an independent judge, where as the frontier generator performs similar to the untuned recommender baseline. We conduct further experiments to show that the model's language and recommendation abilities remain unchanged. Based on these results, we conclude that an LLM-based recommender can be fine-tuned on other complex tasks without compromising its original recommendation performance, thus provide insights for further agentic user interface powered by a single model.

Podcast listening is often grounded in a set of favorite shows, while listener intent can evolve over time. This combination of stable preferences and changing intent motivates recommendation approaches that support both familiarity and exploration. Traditional recommender systems typically emphasize long-term interaction patterns, and are less explicitly designed to incorporate rich contextual signals or flexible, intent-aware discovery objectives. In this setting, models that can jointly reason over semantics, context, and user state offer a promising direction. Large Language Models (LLMs) provide strong semantic reasoning and contextual conditioning for discovery-oriented recommendation, but deploying them in production introduces challenges in catalog grounding, user-level personalization, and latency-critical serving. We address these challenges with GLIDE, a production-scale generative recommender for podcast discovery at Spotify. GLIDE formulates recommendation as an instruction-following task over a discretized catalog using Semantic IDs, enabling grounded generation over a large inventory. The model conditions on recent listening history and lightweight user context, while injecting long-term user embeddings as soft prompts to capture stable preferences under strict inference constraints. We evaluate GLIDE using offline retrieval metrics, human judgments, and LLM-based evaluation, and validate its impact through large-scale online A/B testing. Across experiments involving millions of users, GLIDE increases non-habitual podcast streaming on Spotify home surface by up to 5.4% and new-show discovery by up to 14.3%, while meeting production cost and latency constraints.

Large Language Models (LLMs) are increasingly adopted as backbones for Generative Recommendation (GR), promising access to pretrained world knowledge. Yet reliably invoking this knowledge for GR remains poorly understood. A key obstacle is that LLM-based GR typically represents items with Semantic IDs (SIDs), disrupting LLMs' natural-language reasoning interface because these tokens are unseen by the LLM during pretraining. Existing approaches address this with expensive multi-stage pipelines that ground SIDs and elicit explicit rationales, but offer limited insight into when and why each stage is necessary. In this work, we systematically decompose explicit reasoning training pipelines for LLM-based GR, revealing three key limitations: weakened world-knowledge verbalization, misalignment between SID and natural-language token embedding spaces, and sensitivity to rationale quality, all of which hurt explicit reasoning performance. To circumvent these issues, we propose PauseRec, a lightweight implicit reasoning paradigm tailored for GR. PauseRec is exceptionally practical, avoiding costly reasoning trace acquisition and reasoning alignment training, leading to a multitude of benefits: (1) it outperforms standard explicit CoT methods by up to 6.22%, (2) it reduces training cost by up to 65% GPU hours, and (3) it speeds up inference by up to 71.3%. These results position PauseRec as a lightweight alternative to explicit rationale generation, enabling more effective and efficient LLM-based GR.