Small Cues, Big Consequences: Learning Pivotal Cues for Multimodal Meme Classification

Memes convey meaning through the interaction of visual and textual signals, often combining humor, irony, and offense in subtle ways. Detecting harmful or sensitive content in memes requires accurate modeling of these multimodal cues. Existing CLIP-based approaches rely on static fusion, which struggles to capture fine grained dependencies between modalities. We propose DARC-CLIP, a CLIP-based framework for adaptive multimodal fusion with a hierarchical refinement stack. DARC-CLIP introduces Adaptive Cross-Attention Refiners to for bidirectional information alignment and Dynamic Feature Adapters for task-sensitive signal adaptation. We evaluate DARC-CLIP on the PrideMM benchmark, which includes hate, target, stance, and humor classification, and further test generalization on the CrisisHateMM dataset. DARC-CLIP achieves highly competitive classification accuracy across tasks, with significant gains of +4.18 AUROC and +6.84 F1 in hate detection over the strongest baseline. Ablation studies confirm that ACAR and DFA are the main contributors to these gains. These results show that adaptive cross-signal refinement is an effective strategy for multimodal content analysis in socially sensitive classification.

Hateful memes are a growing form of multimodal online harm, where hostile intent is often conveyed through the joint interpretation of images, text, cultural references, and implicit targets. While hateful meme detection has advanced in high-resource languages, Arabic remains underexplored, with existing meme resources focusing mainly on propaganda or coarse harmful-content labels. We introduce AHA-Memes (Arabic HAteful Memes), which is, to our knowledge, the first large-scale Arabic hateful meme benchmark with fine-grained, multi-label annotations. The dataset includes 5K manually annotated memes using a taxonomy that captures hate types, i.e., attack strategies. We further provide ~66K silver-labeled memes to support future studies. We benchmark text-only, image-only, and late-fusion multimodal models, as well as few-shot in-context learning (ICL) and open- and closed-weight Vision-Language Models (VLMs) under zero-shot and fine-tuning settings. Our results establish strong baselines and highlight key challenges in culturally grounded Arabic hateful meme detection. We release the dataset, annotation guidelines, and evaluation scripts to support future research. WARNING: This paper contains examples that may be disturbing to readers.

When asked what a meme or sarcastic post means, Large Vision Language Models (LVLMs) tend to describe what the image shows rather than what the author is trying to communicate. Standard instruction tuning entangles a post's literal content with its pragmatic meaning, letting surface-level details contaminate the final response. We reframe meme understanding as a problem of literal-pragmatic decomposition and propose \textbf{Intent Projection}, a framework that separates the two signals at the representation, output, and objective levels within a single LVLM backbone. At the representation level, an orthogonal projection module removes dominant unimodal directions from the fused image-text representation, retaining only the pragmatic residual, while a surface-real affect classifier anchors the decoder with a discrete tag that names the polarity gap. At the output level, the model externalizes a structured reasoning chain, and at the objective level a contrastive reward explicitly penalizes answers that restate the literal description. Across six multimodal benchmarks, Intent Projection consistently outperforms open-source baselines and narrows the gap to proprietary models, with the largest gains on high-divergence posts where literal collapse is most damaging.