How Can Recommendation Feedback Evolve Agent Memory?

Generative recommendation has emerged as a promising end-to-end paradigm for personalized recommendation. However, user preferences continuously evolve over time, making self-evolving an essential capability for generative recommender systems. Existing evolving strategies, such as continual retraining and distillation-based adaptation, directly update the shared model parameters using streaming interactions. Nevertheless, we find that directly applying such strategies to generative recommendation introduces a critical issue, termed evolution conflict. Specifically, heterogeneous preference shifts from different users are optimized within a fully shared autoregressive parameter space, causing dominant behavioral patterns to progressively dominate the model evolution process while underrepresented patterns become increasingly overlooked. To address this issue, we propose a self-evolving memory paradigm for generative recommendation, aiming to enable effective evolution across heterogeneous behavioral patterns. We further identify three key principles for effective self-evolving recommendation systems, including isolated memorization, reinforced evolution, and scalable application. Guided by these principles, we develop LION, a simple yet effective framework centered on a sparse Key-Value memory layer. Specifically, LION introduces sparse memory activation to isolate the evolution of different behavioral patterns, while a consolidation loss is designed to reinforce the learning of underrepresented preference dynamics during continual adaptation. Extensive experiments on diverse real-world datasets demonstrate the effectiveness of LION under various continual evolution settings (e.g., per-period evaluation, user/item group evaluation, and evolution convergence analysis). The codes are released at https://github.com/JazyJiang/Self-Evolving-Memory-for-Generative-Recommendation.

Memory self-evolution uses task feedback to iteratively improve executable memory programs that store and retrieve information from past interactions. Existing approaches typically adopt holistic evolution, deriving revision directions from mixed feedback and judging progress by overall performance. This can obscure optimization directions and hide capability-specific gains offset by regressions elsewhere, leaving promising directions underexplored. We introduce capability-driven evolution, which extends search guidance from overall performance to individual capability dimensions, preserving promising revisions and expanding exploration beyond the boundaries of holistic evolution. We propose PrisMem, which uses dependency-aware capability selection to prioritize targets with potential cross-capability benefits and history-guided diagnosis to refine capability specialists. Trace-guided integration compares evaluated programs on paired differential cases, using their behavioral differences to consolidate complementary gains into a unified memory program. Experiments show that PrisMem outperforms the strongest baselines by 10.54 and 7.83 percentage points on BEAM-1M and LongMemEval-M, respectively, demonstrating its effectiveness on million-token histories.

Long-term memory supports the self-evolution of LLM agents by retaining experience and skills across tasks and enabling their retrieval, reuse, and revision in subsequent long-horizon decision-making. Yet existing memory management approaches remain limited to discriminative retrieval and to address the sparse, hierarchical, and highly redundant structure of reusable experience: only a small, task-dependent subset of trajectories and memories warrants retention, retrieval, or revision. Learning these operations is further complicated by sparse, delayed, and indirect task-level feedback, with weak supervision across the memory lifecycle. Moreover, continual memory evolution introduces an architectural tension as addressing invariance: stored experience is perpetually revised, yet the addressing interface consumed by learned retrieval policies must remain stable. To address, we present GenMem, which reformulates memory management as generative symbolic addressing. Its core mechanism is the Symbolic Identifier (SID), a multi-level discrete token tuple drawn from a Cartesian-product address space that factorizes a million-scale sparse memory space using fewer than one hundred discrete symbols. Instead of generating ever-changing raw content, the memory agent learns to generate SIDs, while memory evolution rewrites the payload at a fixed address without shifting the address itself. Architecturally, GenMem couples a MemRetriever and a MemEvolver within a multi-agent harness, trained via GRPO with dense process and outcome rewards with two-channels optimization. Under offline memory evolution, experiments spanning ALFWorld, WebShop, multi-hop QA, medical reasoning, and deep research evaluate GenMem against strong memory-augmented baselines...