Billion-Scale Thumbnail Optimization for Uncurated Short-Form Videos via Multi-Armed Bandits

Capturing user interests across extensive watch histories is critical for short-form video recommendation, yet scaling sequence length is limited by two bottlenecks: the semantic sparsity of atomic Video IDs and the quadratic computational complexity of Transformers. Traditional orthogonal Video IDs fail to capture content relationships and demand large embedding tables, while the quadratic complexity of self-attention restricts the maximum sequence length under strict industrial latency and resource constraints. In this work, we present a production-deployed framework for modeling ultra-long user behavior sequences at a billion-user scale. We first address the representation bottleneck by adopting content-native Semantic IDs. By utilizing depth-truncated, coarse-grained Semantic IDs, we shrink the embedding table size from corpus cardinality. This compact representation naturally generalizes to cold-start content through shared semantic prefixes. Second, to overcome the sequence scaling barrier, we introduce a Global-Aware Compression Transformer that leverages non-parametric temporal folding and unified global query integration to effectively condense the sequence, alleviating both the memory and computational bottlenecks of standard self-attention. Offline profiling on our computing infrastructure demonstrates an order-of-magnitude reduction in peak memory footprint and a drastic decrease in computational overhead. This efficiency gain enables supporting longer sequence lengths at an affordable cost in production, yielding substantial online gains in satisfied user engagement and satisfied content consumption in large-scale online A/B tests.

Frame selection is essential for applying Large Multimodal Models (LMMs) to long videos due to severe frame redundancy and limited context windows. Since the appropriate frame budget varies with the downstream LMM, reasoning demands, and latency constraints, a practical selector should serve multiple budgets. However, existing methods typically optimize an isolated frame subset for each predefined budget: when the budget changes, previously selected evidence may be replaced rather than progressively augmented. A fixed-weight ranking allows prefix reuse across budgets but applies the same weighting at every position, overlooking the distinct roles of early and later ranks. We formulate long-video frame selection as a Matryoshka ranking problem: constructing a single priority sequence whose small prefixes concentrate query-conditioned evidence, while progressively larger prefixes preserve this evidence and add broader temporal context. Efficiently constructing such a ranking is itself challenging, as densely sampling long videos and evaluating frame-query relevance incurs substantial overhead. We therefore introduce Matryoshka Evidence-to-Context (MEC) Frame Selection, a training-free framework that builds a reusable sparse video index, discovers candidates through sparse probing and local zooming, and greedily constructs a position-adaptive ranking - early positions emphasize evidence; later positions progressively favor temporal coverage while preserving visual diversity. A single ranking can thus be truncated to any target budget without rerunning the selector. Across four benchmarks and six frame budgets, MEC improves average accuracy over uniform sampling by 3.77 points, matches strong state-of-the-art selectors, and reduces end-to-end selection latency by 47.37-51.19%.

Query-aware keyframe selection enables multimodal large language models (MLLMs) to process long videos using only a small set of question-relevant frames. Existing score-based methods, however, typically search within a fixed, uniformly sampled candidate pool, preventing evidence outside this pool from ever being selected. Given a limited relevance-scoring budget, the key challenge is to allocate evaluations adaptively to promising frames while continuing to explore underrepresented temporal regions. We introduce FORTE, a training-free framework that addresses this challenge through two stages: adaptive relevance scoring and global keyframe optimization. Starting from sparse, uniformly distributed observations, our efficient Gaussian-process relevance predictor estimates relevance for unscored frames, exploiting temporal locality and the approximately banded kernel structure to reduce the core computation from cubic to linear time in the number of frames for fixed bandwidth. The scoring stage then selects which frames to score next by balancing predicted relevance with temporal coverage, prioritizing promising regions while also exploring less-represented parts of the video. The optimization stage selects the final keyframes by maximizing an objective that jointly captures measured relevance and temporal coverage. We derive an exact algorithm that leverages the logarithmic coverage structure to identify the optimal subset of the scored candidate pool in time linear in the pool size, for a fixed final-frame budget. Experiments on four long-video question-answering benchmarks show that FORTE achieves the highest observed mean accuracy among the compared selectors under every tested scoring budget. Further evaluations demonstrate its consistent effectiveness across different relevance scorers and downstream MLLMs.