MOTIF: Person-of-Interest Deepfake Detection Beyond 3DMM Coefficients

Deepfakes targeting a high-profile individual, known as Person-of-Interest (POI), are a threat to modern democracies and societies. Current POI deepfake detection methods still struggle to combine robustness to post-processing, efficiency and interpretability, key aspects of modern deepfake detectors. In this paper we propose CUPID, a POI video deepfake detector that combines UV texture maps, a facial appearance representation derived from 3D face reconstructions, with the representation learning capabilities of the Masked Autoencoder (MAE). Our method does not require any deepfake videos in its training phase. Moreover, it does not even require including a specific POI in the training set: the combination of UV texture maps extracted from real video frames and the MAE context-guided reconstruction yields a latent space that captures rich and discriminative facial features even for identities unseen during training. In the testing phase, the embeddings extracted from a query video depicting the POI can be matched against pristine reference videos to assess the video authenticity. Furthermore, operating in the UV space naturally provides an additional layer of interpretability. Specifically, we can extract decoded residual maps that highlight which facial regions of a test video deviate most from the identity representation of the corresponding POI. Experiments on four deepfake datasets show that CUPID outperforms the current state of the art on most datasets and achieves the best overall robustness against strong downscaling and compression, while also providing substantially faster inference. Our experimental code will be released at https://github.com/polimi-ispl/CUPID.

Deepfakes no longer need to fake a whole video. Generators that read the transcript now alter only the few seconds in which a video's meaning turns, so a forgery hides in a small, unknown fraction of the video. Yet detectors still read every one-second window of both the audio and image streams, spending nearly all of their compute where nothing was altered. We observe that deciding where to look is far cheaper than looking. We present ModalFidelity, a lightweight router that previews each window and decides, before any forensic detector runs, which stream is worth reading, under a hard compute budget it can never exceed. On AV-Deepfake1M, reading at most a fifth of the windows, it is more accurate than gating after the detectors at 15.9x less compute, and retains over 96% of the accuracy of an oracle that knows where every forgery lies.

Deepfake detectors show large performance gaps across demographic groups. Existing fairness approaches require demographic labels, retraining, or sacrifice accuracy. We introduce Face-Fairness (FF), a plug-and-play framework for bias mitigation. Our primary contribution, Face-Feature Tuning (FFT), is the first demographic label-free fairness method demonstrated for deepfake detection: a lightweight calibrator that performs a logit remapping conditioned on frozen face embeddings. We complement FFT with two variants: FF-Max, which maximizes worst-group accuracy when demographics are available, and FF-Discover, which does the same with embedding-discovered groups. Across in-domain and cross-dataset test settings, FF consistently reduces FPR/TPR gaps and improves minimum group accuracy while maintaining (often improving) overall accuracy. The approach is detector-agnostic, adds negligible runtime overhead, and requires no access to identity attributes.