Design Creativity Bench: Measuring creativity in LLM-Generated UI

Creativity research has debated whether creativity is domain-specific (e.g., visual, writing, science), and if it is psychometrically separable from general intelligence. Both questions now apply to LLMs, but a unified benchmark of AI creativity remains elusive. We introduce AGC-Bench, an artificial general creativity benchmark built from a systematic review of the AI creativity literature (3,101 papers screened, 497 benchmarks identified), paired with an agentic harness that converts idiosyncratic codebases into HELM-standardized benchmarks. The first release covers 78 datasets spanning brainstorming, problem solving, STEM, narrative, figurative language, and humor. To address bias in LLM-as-judge, we apply Judge Response Theory -- a psychometric calibration of judge leniency/severity; we then fine-tune Qwen3-30B on the bias-corrected ratings of three frontier LLMs to produce AGC-Judge, an open-weight model that robustly scores new creativity benchmarks it was not trained on. Results reveal frontier models at the top of the AGC-Bench leaderboard, with open models close behind. LLMs show different creative strengths, ranking higher on some domains (e.g., writing) than others (e.g., scientific ideation). Extensive experiments yield three main findings. First, applying factor analysis across 83 LLMs, we recover a single creativity factor 'c', analogous to the 'g' factor of general intelligence, that explains 81.5% of variance, related to but separable from general knowledge/reasoning. Second, we show that prompting models to "be creative" boosts their performance far more than enabling reasoning, evidence that the benchmark tracks creativity over general ability. Third, on a human-matched subset, we find the top human still leads the top LLM on creativity. We release AGC-Bench with a public leaderboard, AGC-Judge, and human data as open infrastructure for measuring AI creativity at scale.

Evaluating the originality of visual images poses enduring challenges for creativity assessment. Automated scoring using AI models has proven effective in the verbal domain, yet key questions remain about evaluating visual creativity and understanding how models arrive at their ratings. The present research asks whether multimodal large language models (LLMs) can serve as judges of visual creativity zero-shot (without any fine-tuning or examples of human ratings) and whether their "reasoning" output offers an interpretable window into their evaluation process. We tested six multimodal LLMs (Gemini 3 Flash, Gemma 4 31B IT, GPT-5.4 Mini, GLM-5v Turbo, Kimi K2.5, and Qwen 3.6 Plus) on 992 AI-generated images (based on human-written prompts) and 1,500 hand-drawn sketches scored for creativity by human raters. In Study 1, all models showed substantial alignment with human creativity ratings on both datasets (r = .57-.68 on AI-generated images; r = .29-68 on sketches). In Study 2, we analyzed the step-by-step reasoning processes of three LLMs evaluating the same images and drawings. Although reasoning made model evaluations interpretable -- showing what they attend to, how they balance originality vs. quality, and how they justify their ratings -- reasoning did not improve alignment with human ratings. In sum, our findings indicate that multimodal LLMs can match human judgments of visual creativity without any additional training, and that their reasoning reveals how AI models evaluate creativity. An open scoring app implementing this pipeline is available at https://review-visual-eval-scoring.hf.space.

Large language models (LLMs) have achieved remarkable progress in language understanding, reasoning, and generation, sparking growing interest in their creative potential. Realizing this potential requires systematic and scalable methods for evaluating creativity across diverse tasks. However, most existing creativity metrics are tightly coupled to specific tasks, embedding domain assumptions into the evaluation process, and limiting scalability and generality. To address this gap, we introduce an automated, domain-agnostic framework for quantifying LLM creativity across open-ended tasks. Our approach separates the measurement apparatus from the creative task itself, enabling scalable, task-agnostic assessment. Divergent creativity is measured using semantic entropy, a reference-free and robust metric for novelty and diversity, validated against human annotations, LLM-based novelty judgments and baseline diversity measures. Convergent creativity is assessed via a novel retrieval-based multi-agent judge framework that delivers context-sensitive evaluation of task fulfilment with over 60% improved efficiency. We validate our framework in three qualitatively distinct domains: problem-solving (MacGyver), research ideation (HypoGen), and creative writing (BookMIA), using a broad suite of LLMs. Empirical results show that our framework reliably captures key facets of creativity, including novelty, diversity, and task fulfilment, and reveal how model properties, such as size, temperature, recency, and reasoning, impact creative performance. Our work establishes a reproducible and generalizable standard for automated LLM creativity evaluation, paving the way for scalable benchmarking and accelerating progress in creative AI.