A Valid Watermark Is Not a Valid Identity: Spatial-Spectral Adversarial Face Evasion with Watermark Preservation

Watermarking combines an imperceptible change to an input image that will trigger a detector, to assert provenance and protect intellectual property. The literature has shown great interest in attacks on watermarking schemes: attackers are clearly motivated to steal copyrighted material or circumvent legislated deepfake protections. In this work, we make a simple-yet-powerful observation: that such attacks on watermarking-like watermarks themselves-seek an imperceptible change to an input image (now already watermarked) that will trigger a detector. This analogy comparing watermark attacks to watermarking itself is highly suggestive: that watermarks could be used to attack watermarks. Our first contribution validates this hypothesis. In rigorous experiments spanning 96 combinations of dataset, victim, and attack watermarks, we show that simply re-watermarking an already watermarked image reliably suppresses the original signal, without requiring gradients, surrogate models, or detection keys. Our second contribution is a simple classifier for detecting the presence and identity of an existing watermark in a given image. Surprisingly, experimental findings demonstrate outstanding overall accuracies 0.878-0.953. This result is of independent interest as a security vulnerability: research shows that method-specific attacks achieve substantially stronger removal than black-box attacks. Taken together, watermark identification combined with re-watermarking successfully reduces bit accuracy by at least 25% and up to 48%. Our work constitutes a cheap, generic, and highly effective attack pipeline, calling into question the reliability of current watermarking schemes to such a simple attack, as well as the value of existing sophisticated attacks.

The proliferation of AI-generated content has facilitated sophisticated face manipulation, severely undermining visual integrity and posing unprecedented challenges to intellectual property. In response, a common proactive defense leverages fragile watermarks to detect, localize, or even recover manipulated regions. However, these methods always assume an adversary unaware of the embedded watermark, overlooking their inherent vulnerability to watermark removal attacks. Furthermore, this fragility is exacerbated in the commonly used dual-watermark strategy that adds a robust watermark for image ownership verification, where mutual interference and limited embedding capacity reduce the fragile watermark's effectiveness. To address the gap, we propose RecoverMark, a watermarking framework that achieves robust manipulation localization, content recovery, and ownership verification simultaneously. Our key insight is twofold. First, we exploit a critical real-world constraint: an adversary must preserve the background's semantic consistency to avoid visual detection, even if they apply global, imperceptible watermark removal attacks. Second, using the image's own content (face, in this paper) as the watermark enhances extraction robustness. Based on these insights, RecoverMark treats the protected face content itself as the watermark and embeds it into the surrounding background. By designing a robust two-stage training paradigm with carefully crafted distortion layers that simulate comprehensive potential attacks and a progressive training strategy, RecoverMark achieves a robust watermark embedding in no fragile manner for image manipulation localization, recovery, and image IP protection simultaneously. Extensive experiments demonstrate the proposed RecoverMark's robustness against both seen and unseen attacks and its generalizability to in-distribution and out-of-distribution data.

Text-to-image diffusion models enable data-efficient "mimicry" attacks, wherein adversaries fine-tune the model on a handful of public photos to synthesize convincing forgeries of a target individual. A common countermeasure is to embed imperceptible, low-energy watermarks, yet recent studies show these signatures are brittle: modest post-processing or lightweight adversarial perturbations readily suppress detection, exposing a fundamental tension between imperceptibility and robustness. We introduce FeatMark, a watermarking framework that shifts from pixel-level, energy-starved perturbations to inconspicuous semantic features: small, scene-consistent micro-features that remain natural to humans while providing a stronger, machine-verifiable provenance signal. FeatMark builds domain-specific feature banks that encode each watermark as a compact concept program, pairing open-vocabulary semantic cues with reliable edit regions and instruction templates. It then automatically selects features that are both feasible and executable and injects them through modular, mask-guided concept editing, yielding highly localized, scene-consistent micro-edits that are difficult to perceive. We conduct extensive experiments across VGGFace2, CelebA-HQ, and WikiArt, evaluating against 10 strong watermark removal/purification attacks (including regeneration-style purification) and several bespoke adaptive attacks tailored to FeatMark, to assess perceptual fidelity, watermark detection accuracy, and robustness. We further demonstrate FeatMark's extensibility to video mimicry attacks. The results show FeatMark remains virtually impervious, withstanding all evaluated attacks with negligible bit-accuracy and fidelity degradation.