Change the Number, Change the Answer: Assessing Rating Scale Sensitivity in LLM-Based Text Scoring
Organizations: UC Davis · UC Santa Barbara · MBZUAI
Abstract
Large language models (LLMs) are increasingly used in computational social science to assign scalar scores to social and psychological constructs. However, studies use different rating scales, and whether their scores remain comparable across scale designs is understudied. To address this gap, we define and systematically investigate scale sensitivity, the variation in LLM-generated scores caused by rating scale design. We distinguish numerical sensitivity, changes in normalized scores, from semantic sensitivity, changes in score interpretation. To assess both, our experimental design crosses 2 formats (continuous vs. ordinal), 4 ranges (3, 5, 11, and 21 points), and 2 signs (signed vs. unsigned) across 3 tasks (political leaning, sentiment, and toxicity), 2 prompting strategies (zero-shot and rubric-based), and 5 LLMs. We find that changing one design element shifts normalized scores by about 0.10 on average and changes the category of roughly 20% of texts. Sensitivity is greatest for toxicity, the only unipolar construct examined. Also, rubric-based prompting does not reduce sensitivity compared with zero-shot prompting. We provide practical guidance for designing more reliable LLM-based text scoring and highlight the need for robustness checks across alternative scales.
Figures & tables
| Construct | Data Source | Sampled |
|---|---|---|
| Political leaning | MBIC (Media Bias Annotation Dataset) Spinde et al. (2021) | 1,700 |
| Sentiment | VADER movie reviews Hutto and Gilbert (2014) | 5,000 |
| Toxicity | Jigsaw Unintended Bias in Toxicity Classification cjadams et al. (2019) | 5,000 |
| Format | Sign | Scale bounds | Range |
|---|---|---|---|
| Continuous | Signed | 3 | |
| 5 | |||
| 11 | |||
| 21 | |||
| Unsigned | 3 | ||
| 5 |
Appendix figures & tables9 assets
Supplementary material from the paper’s appendix.
Appendix
| Task | Dimension and scope | Low-end evidence | High-end evidence |
|---|---|---|---|
| Political leaning | PC Party, candidate, movement, or political leaning. Political actors and groups. | Supports Democrats, liberals, or progressives, or criticizes conservatives from the left. | Supports Republicans, conservatives, MAGA, libertarians, or nationalists, or criticizes liberals from the right. |
| EP Economic policy and redistribution. Economy, labor, taxation, markets, government intervention. | Supports redistribution, welfare, labor rights, progressive taxes, universal healthcare, or corporate regulation. | Supports lower taxes, deregulation, free markets, privatization, welfare cuts, limited government, or individual responsibility. | |
| SC Social and cultural values. Religion, immigration, reproductive and LGBTQ+ rights, diversity, secular governance. | Supports reproductive or LGBTQ+ rights, immigrant inclusion, multiculturalism, diversity, secularism, or progressive change. | Supports traditional or religious values, abortion restrictions, stricter immigration, assimilation, or opposition to progressive policies. | |
| GL Government authority, law, order, and security. State power, policing, justice, civil liberties. | Supports police accountability, justice reform, protest rights, civil liberties, rehabilitation, or limits on coercion. | Supports strong policing, punishment, enforcement, border control, military strength, surveillance, or public order. | |
| IG Identity, inclusion, and group-based equality. Discrimination, minority rights, systemic inequality, DEI. | Supports anti-discrimination, affirmative action, minority rights, systemic inequality claims, DEI, or marginalized groups. | Opposes affirmative action or DEI, or emphasizes meritocracy, colorblindness, or skepticism about systemic inequality. | |
| Sentiment | Content Evaluation . Overall evaluation of the film. | Film portrayed as poor, frustrating, disappointing, weak, or not worth watching. | Film portrayed as enjoyable, successful, valuable, exceptional, or highly satisfying. |
| Points | Political leaning | Sentiment | Toxicity |
|---|---|---|---|
| 3 | left, neutral, right | negative, neutral, positive | not, moderately, extremely toxic |
| 5 | far left, left, neutral, right, far right | very negative, negative, neutral, positive, very positive | not, slightly, moderately, strongly, extremely toxic |
| 11 | far / moderate / slight left, neutral, slight / moderate / far right | extremely / moderately / slightly negative, neutral, slightly / moderately / extremely positive | not, slightly, somewhat, moderately, considerably, strongly, extremely toxic |
| 21 | far / strong / moderate / slight left, neutral, slight / moderate / strong / far right | extremely / strongly / moderately / slightly negative, neutral, slightly / moderately / strongly / extremely positive | not, minimally, slightly, somewhat, moderately, considerably, strongly, severely, extremely toxic |
| Model | Reasoning | Temp. | Top- | Top- |
|---|---|---|---|---|
| GPT 5.6 Luna | low | default | default | default |
| Gemini 3.5 Flash Lite | minimal | default | default | default |
| Qwen3.8 27B | low | 1.0 | 0.95 | 20 |
| DeepSeek V4 Flash | low | 1.0 | 1.0 | default |
| GLM 5.3 Flash | low | 1.0 | 0.95 | default |
| Moderator | Design element | 95% CI | 95% CI | ||
| Task | |||||
| Sentiment | Sign | [ , ] | [0.003, 0.008] | ||
| Range | [0.005, 0.006] | [ , 0.001] | |||
| Toxicity | Sign | [0.028, 0.030] | [0.078, 0.084] | ||
| Range | [ , ] | [ , ] | |||
| (%) | |||
| Component | df | ||
| Scale design | 39 | 40.3 | 8.9 |
| Design element changed | 2 | 1.2 | 0.4 |
| Format of compared scales | 2 | 13.6 | 4.6 |
| Sign of compared scales | 2 | 3.2 | 1.6 |
| Points or range pair | 11 | 17.0 | 1.6 |
LLM Reliability
Large language model reliability studies whether outputs remain correct, calibrated, robust, and controllable across prompts, contexts, and deployment conditions.
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