Steering Vision-Language Models for Visual-Contextual Privacy in Location Disclosure

Multimodal large reasoning models (MLRMs) have demonstrated remarkable capabilities in complex visual understanding. However, this very power introduces a critical yet underexplored privacy threat: adversaries can exploit MLRMs to precisely infer users' geographic locations from casually shared photographs, by performing structured reasoning over subtle visual cues such as architectural styles, vegetation, and lighting conditions. In this work, we present a systematic study of MLRM-driven geolocation privacy leakage. We first reveal that refusal-based safeguards are critically insufficient, as carefully crafted jailbreak prompts can raise model response rates to 100%. We further identify that existing defenses, which inject imperceptible perturbations into shared images, suffer from structural limitations intrinsic to their pixel-space optimization, resulting in degraded black-box transferability and pronounced visual artifacts. Motivated by these findings, we propose a diffusion-based framework that provides targeted, proactive defense against geolocation privacy leakage. By injecting perturbations into the latent space of a diffusion model during reverse sampling, our method operates directly on high-level semantic representations, thereby resolving the effectiveness-utility bottlenecks by construction. We further ground our optimization with GeoCLIP, a model explicitly aligned with GPS coordinates, as a surrogate to pinpoint and disrupt the geographic signals that MLRMs exploit for location inference. This targeted semantic disruption yields significantly stronger black-box transferability while preserving perceptual image quality, offering a seamless integration on social media platforms. Code is available at https://github.com/RachelWolowitz/Hiding_in_plain_sight.

The rapid advancement of large vision language models (LVLMs) has made geolocation inference from images highly accurate and accessible. This poses serious privacy risks: a passive adversary with black-box LVLM access can infer a user's location from a single photo with no metadata. Existing protection methods rely almost exclusively on adversarial perturbation, which introduces perceptible visual artifacts and utility degradation. We identify the visual-geolocation asymmetry: geolocation-decisive clues, such as street signs, tend to be visually peripheral but dominate location inference. Exploiting this asymmetry, we propose GeoCloak, an agentic framework for semantics-preserving geolocation privacy protection. It acts as a clue-aware planner that analyzes each image to identify geolocation-relevant clues, dispatches targeted semantic edits to directly suppress peripheral clues, and autonomously configures adversarial perturbation to further suppress residual geolocation features, all under iterative utility-aware feedback. We evaluate GeoCloak on four diverse datasets spanning 108 countries and 576 cities against five LVLMs and three inference methods. GeoCloak reduces overall city-level accuracy from 41.2% to 9.9%, approximately half of the best-performing baseline, while achieving substantially superior utility preservation both qualitatively and quantitatively. We hope this work takes a meaningful step toward practical, semantics-preserving geolocation privacy protection, giving users greater control over the location information inadvertently embedded in their shared images.

Recent advances in vision-language models (VLMs) have enabled accurate image-based geolocation, raising serious concerns about location privacy risks in everyday social media posts. Yet, a systematic evaluation of such risks is still lacking: existing benchmarks show coarse granularity, linguistic bias, and a neglect of multimodal privacy risks. To address these gaps, we introduce KoreaGEO, the first fine-grained, multimodal, and privacy-aware benchmark for geolocation, built on Korean street views. The benchmark covers four socio-spatial clusters and nine place types with rich contextual annotations and two captioning styles that simulate real-world privacy exposure. To evaluate mainstream VLMs, we design a three-path protocol spanning image-only, functional-caption, and high-risk-caption inputs, enabling systematic analysis of localization accuracy, spatial bias, and reasoning behavior. Results show that input modality exerts a stronger influence on localization precision and privacy exposure than model scale or architecture, with high-risk captions substantially boosting accuracy. Moreover, they highlight structural prediction biases toward core cities.