PRISM: Personalized Item Representations in User History

Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length. In contrast, recommendation systems produce a single set of relevance scores for each <user, item> pair without token-level supervision. Leveraging this observation, we propose SlimPer, which reformulates personalized ranking as iterative refinement of a compact, unified <user, item> knowledge base. At each layer, the model selectively queries raw multi-modal user-side tokens, computes explicit relevance matching scores, and refines the knowledge base, all in O(N) per-layer cost with a fixed-size intermediate representation. As a result, model depth is decoupled from user history length, enabling deeper relevance understanding without proportional growth in compute or memory; request-only optimization further trims memory by sharing a single copy of user-side tokens across all candidate items. SlimPer unifies sparse, dense, and sequence features within a single backbone and provides inherent interpretability through its attention mechanism. Deployed on Instagram Reels and Feed, SlimPer yields measurable improvements in user engagement while streamlining the overall system and enabling effective modeling of 10k+ fine-grained user history events.

Sequential recommendation models typically predict a user's next action from recent session interactions, which limits personalization when short-term signals are weak or ambiguous. Rather than assuming that incorporating longer-term history and community signals is universally beneficial, we study when it actually helps. We propose BehaveRec, a three-signal framework combining a causal session transformer, a bidirectional User History Encoder over a 90-day window, and a GraphSAGE module over a user-user graph built from behavioral embedding similarity rather than item co-occurrence; a learned gate blends the three signals per user. On an industrial dataset of 137M sequences from 12.6M users, BehaveRec improves R@5 by +3.2% over SASRec, with a larger-capacity SASRec baseline (more parameters than BehaveRec) still trailing by +2.5%, ruling out capacity as the explanation. More importantly, a user-level stratification by history length reveals a clear dose-response relationship: BehaveRec's advantage is negligible below roughly 10 interactions and grows monotonically with history richness, reaching +0.017 R@5 for users with 101+ events. This pattern is corroborated across one industrial and three public datasets spanning history-rich to history-sparse regimes, where session-only models remain preferable. These headline results, and the resulting deployment threshold, are established for category-level intent prediction; a preliminary, single-run check on the full item-level vocabulary yields a directionally mixed result and is scoped as an open question rather than a claim. We use these results to derive a practical deployment rule -- roughly 20 interactions per user -- for when long-term history and behavioral-graph signals are worth their added complexity. Despite this added complexity, BehaveRec remains lightweight: it uses 5.67M parameters and trains on a single GPU in under two days.

Modern recommender systems leverage ultra-long user behavior sequences to capture dynamic preferences, but end-to-end modeling is infeasible in production due to latency and memory constraints. While summarizing history via interest centers offers a practical alternative, existing methods struggle to (1) identify user-specific centers at appropriate granularity and (2) accurately assign behaviors, leading to quantization errors and loss of long-tail preferences. To alleviate these issues, we propose Hierarchical Sparse Activation Compression (HiSAC), an efficient framework for personalized sequence modeling. HiSAC encodes interactions into multi-level semantic IDs and constructs a global hierarchical codebook. A hierarchical voting mechanism sparsely activates personalized interest-agents as fine-grained preference centers. Guided by these agents, Soft-Routing Attention aggregates historical signals in semantic space, weighting by similarity to minimize quantization error and retain long-tail behaviors. Deployed on Taobao's "Guess What You Like" homepage, HiSAC achieves significant compression and cost reduction, with online A/B tests showing a consistent 1.65% CTR uplift -- demonstrating its scalability and real-world effectiveness.