Omnichannel Digit Service

Omnichannel digital service research focuses on optimizing the integration of online and offline customer experiences across various channels. Current efforts concentrate on improving inventory management through robust optimization models that balance cost efficiency with resilience to demand fluctuations, and on developing intelligent routing algorithms for in-store order fulfillment that minimize disruption to in-person shoppers. These advancements aim to enhance both operational efficiency and customer satisfaction, impacting retail operations and informing the design of more effective and user-friendly digital service platforms.