Persuasive Technology

Persuasive technology focuses on designing systems that influence user behavior and beliefs, often through interactive dialogues or personalized recommendations. Current research emphasizes developing models that predict user responses and tailor persuasive strategies accordingly, employing machine learning techniques to analyze user data and optimize argumentation or recommendation delivery. This field is significant for its potential to improve user engagement in various applications, from promoting healthy habits to enhancing customer experiences in e-commerce, while also raising ethical concerns about manipulation and the responsible use of AI in persuasion.