Media Slant is Contagious
Organizations: Paris School of Economics · ETH Zürich
Abstract
This paper examines the diffusion of media slant. We document the influence of Fox News Channel (FNC) on the partisan slant of local newspapers in the U.S. over the years 1995-2008. We measure the political slant of local newspapers by scaling the news article texts to Republicans' and Democrats' speeches in Congress. Using channel positioning as an instrument for viewership, we find that higher FNC viewership causes local newspapers to adopt more right-wing slant. The effect emerges gradually, only several years after FNC's introduction, mirroring the channel's growing influence on voting behaviour. A main driver of the shift in newspaper slant appears to be a change in local political preferences.
Figures & tables
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.718** | 0.493*** | 0.515** |
| (0.276) | (0.169) | (0.204) | |
| Observations | 718 | 718 | 718 |
| K-P First-Stage F-Stat | 9.01 | 14.70 | 15.06 |
| State Fixed Effects | ✓ | ✓ | ✓ |
| Republican | |||
| Newspaper Slant | |||
| Average of Score | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.655* | 0.310 | 0.414** |
| (0.341) | (0.191) | (0.192) | |
| Observations | 718 | 718 | 718 |
Appendix figures & tables33 assets
Supplementary material from the paper’s appendix.
Appendix
| Filtering | # Articles | Results |
|---|---|---|
| All periods: | ||
| Raw scrapes 1995-2008 | 93,731,393 | None (impossible: no |
| county assignment) | ||
| Main sample 2005-2008: | ||
| Raw scrapes | 43,495,343 | None (impossible: no |
| county assignment) | ||
| Variable | Mean | STD | Min | Max | N |
| Newspapers | |||||
| 05-08 main slant measure (share Rep. articles) | 0.36 | 0.07 | 0.00 | 1.00 | 718 |
| 05-08 alternative slant (as main but incl. obituaries) | 0.35 | 0.07 | 0.00 | 1.00 | 718 |
| 05-08 alternative slant (avg. article-level partisanship) | 0.00 | 0.03 | -0.39 | 0.36 | 718 |
| 05-08 main slant only for local news | 0.35 | 0.07 | 0.00 | 1.00 | 718 |
| 05-08 Democrat slant (share Dem. articles) | 0.33 | 0.06 | 0.00 | 1.00 | 718 |
| Variable | Mean | STD | Min | Max | N |
|---|---|---|---|---|---|
| Demographics | |||||
| Population (1000s) | 411 | 1048 | 6 | 9819 | 718 |
| Population density | 675 | 2410 | 3 | 33886 | 718 |
| Republican vote share 1996 | 0.43 | 0.10 | 0.14 | 0.68 | 718 |
| Share Whites | 0.79 | 0.16 | 0.21 | 0.99 | 718 |
| Share Blacks | 0.10 | 0.12 | 0.00 | 0.77 | 718 |
| Predicted Democrat | Predicted Republican | |
|---|---|---|
| Actual Democrat | 31.58% (58K) | 23.25% (43K) |
| Actual Republican | 12.92% (24K) | 32.26% (59K) |
| Model Period | 2005-2008 | 2001-2004 | 1998-2000 | 1995-1997 |
|---|---|---|---|---|
| Number of Congress Speeches | 182,943 | 171,852 | 143,747 | 171,637 |
| Share of Republican Speeches (%) | 45.2 | 46.7 | 55.1 | 55.4 |
| Period | Democrat | Coef | Count | Republican | Coef | Count |
|---|---|---|---|---|---|---|
| 2005–2008 | gun safeti | -3.55 | 579 | liabil reform | 3.51 | 105 |
| 2005–2008 | surplus trillion | -2.69 | 27 | margin tax | 3.05 | 125 |
| 2005–2008 | gun violenc | -2.51 | 1806 | unborn child | 2.92 | 1709 |
| 2005–2008 | break wealthi | -2.50 | 101 | crime introduc | 2.89 | 18 |
| 2005–2008 | redeploy troop | -2.48 | 197 | size govern | 2.82 | 261 |
| 2005–2008 | occup iraq | -2.45 | 1006 | medic liabil | 2.78 | 322 |
| Field | Filter Criteria |
|---|---|
| Title | Contains: “death notice” |
| Contains: “obituaries” | |
| Contains: “obituary” | |
| Contains: “notice of sale under power” | |
| Exact match: “births” | |
| Paragraph | Starts with: “births” |
| Local | Coef | Non-local | Coef |
|---|---|---|---|
| local | 10.71 | dear | -4.45 |
| counti | 10.03 | fy | -3.93 |
| polic | 5.87 | american | -3.77 |
| area | 5.84 | bush | -3.63 |
| communiti | 5.42 | china | -3.59 |
| gov | 5.18 | ny | -3.58 |
| Fox News Viewership | ||||||
| (1) | (2) | (3) | (4) | (5) | (6) | |
| Fox News Channel Position | -0.098 | -0.142*** | -0.173*** | -0.104 | -0.152*** | -0.185*** |
| (0.068) | (0.046) | (0.044) | (0.081) | (0.051) | (0.048) | |
| MSNBC Channel Position | 0.043 | 0.040 | ||||
| (0.026) | (0.027) | |||||
| Observations | 718 | 718 | 718 | 718 | 718 | 718 |
| Predictions for: | ||
| Republican | ||
| Fox News Viewership | Newspaper Slant | |
| (1) | (2) | |
| Fox News Channel Position | 0.006 | 0.001 |
| (0.054) | (0.025) | |
| Observations | 718 | 718 |
| Republican | ||||
| Newspaper Slant | ||||
| All Outlets | ||||
| (1) | (2) | (3) | (4) | |
| Fox News Channel Viewership | 0.128* | 0.097 | 0.072 | 0.089 |
| (0.074) | (0.079) | (0.083) | (0.068) | |
| Households with FNC Access [Share] | 2.993 | 2.233 | ||
| Republican | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Position | -0.111*** | -0.091*** | -0.094** |
| (0.027) | (0.031) | (0.047) | |
| MSNBC Channel Position | 0.057** | 0.018 | |
| (0.028) | (0.024) | ||
| Republican | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| MSNBC Viewership | -1.153 | -1.399* | -0.420 |
| (0.847) | (0.765) | (0.578) | |
| Observations | 718 | 718 | 718 |
| K-P First-Stage F-Stat | 10.84 | 13.01 | 14.13 |
| Republican | |||
| Newspaper Slant | |||
| Partisan Articles Only | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.702** | 0.424** | 0.559*** |
| (0.317) | (0.204) | (0.207) | |
| Observations | 717 | 717 | 717 |
| Democrat | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | -0.364 | -0.019 | -0.199 |
| (0.347) | (0.185) | (0.185) | |
| Observations | 718 | 718 | 718 |
| K-P First-Stage F-Stat | 9.01 | 14.70 | 15.06 |
| Republican | |||
| Newspaper Slant | |||
| Outlets 1000 Art. | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.456* | 0.550** | 0.481* |
| (0.249) | (0.236) | (0.262) | |
| Observations | 541 | 541 | 541 |
| Republican | |||
| Newspaper Slant | |||
| All Articles | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.596** | 0.450*** | 0.470** |
| (0.261) | (0.164) | (0.196) | |
| Observations | 718 | 718 | 718 |
| Republican | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.831* | 0.461* | 0.449* |
| (0.445) | (0.243) | (0.229) | |
| Observations | 608 | 608 | 608 |
| K-P First-Stage F-Stat | 5.67 | 10.11 | 10.35 |
| Republican | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.707** | 0.591** | 0.625*** |
| (0.322) | (0.222) | (0.229) | |
| Observations | 718 | 718 | 718 |
| K-P First-Stage F-Stat | 8.90 | 17.50 | 17.61 |
| Republican | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| FNC Viewership relative to MSNBC | 1.085*** | 0.875*** | 0.916** |
| (0.384) | (0.305) | (0.411) | |
| Observations | 718 | 718 | 718 |
| K-P First-Stage F-Stat | 16.96 | 10.72 | 10.66 |
| Republican | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.776** | 0.656*** | 0.657*** |
| (0.315) | (0.221) | (0.216) | |
| Observations | 558 | 558 | 558 |
| K-P First-Stage F-Stat | 7.38 | 13.96 | 14.50 |
| Republican | |||
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.782*** | 0.659*** | 0.467** |
| (0.267) | (0.196) | (0.178) | |
| Observations | 718 | 718 | 718 |
| K-P First-Stage F-Stat | 9.51 | 15.61 | 17.07 |
| Newspaper Slant | |||
| (1) | (2) | (3) | |
| Fox News Channel Viewership | 0.718* | 0.493* | 0.515** |
| (0.368) | (0.267) | (0.257) | |
| Observations | 718 | 718 | 718 |
| State Fixed Effects | ✓ | ✓ | ✓ |
| Demographic Controls | ✓ | ✓ | ✓ |
| Strong Response of Slant | Strong Response of Voting |
|---|---|
| Share age 30-59 | Share males |
| Share Hispanics | Share age 30-59 |
| Share service occupations | Share arts occupations |
| Share office occupations | Median tax rate |
| Republican | ||||
| Local | Newspaper Slant | |||
| Share | Local Articles | |||
| (1) | (2) | (3) | (4) | |
| Fox News Channel Viewership | -0.045 | 0.628** | 0.381** | 0.423** |
| (0.038) | (0.270) | (0.150) | (0.185) | |
| Observations | 718 | 718 | 718 | 718 |
| Newspaper | |||
| Circulation | |||
| (1) | (2) | (3) | |
| Fox News Channel Position | -0.011 | 0.013 | 0.009 |
| (0.063) | (0.061) | (0.062) | |
| MSNBC Channel Position | 0.002 | 0.008 | |
| (0.034) | (0.030) | ||
| Newspaper | |||
| Circulation | |||
| (1) | (2) | (3) | |
| Fox News Channel Position | 0.011 | 0.013 | 0.012 |
| (0.030) | (0.033) | (0.033) | |
| MSNBC Channel Position | -0.014 | -0.014 | |
| (0.035) | (0.036) | ||