Population-Aligned Persona Generation for LLM-based Social Simulation

Personas used to seed LLM social simulations face a cold-start problem: existing methods lack a principled basis for deciding which attributes to include and how to assign their values. As a result, synthetic populations may misrepresent the demographic composition, latent attributes, and dependency structure that shape downstream behavior. We introduce MetaPersona-DB, a dataset of 11,000+ empirical human-subjects studies annotated with task-relevant variables, reported relationships, and aggregate-level population statistics. Building on this resource, we propose MetaPersona, a framework that retrieves task-relevant evidence, constructs literature-derived persona dependency graphs, and samples synthetic populations from empirical priors linking demographics, latent attributes, and outcomes. Across three downstream case studies, three baselines, and three frontier models, results vary by task and model: MetaPersona performs strongly on misinformation belief and AI-tool sentiment, while results on income redistribution are mixed. It also reduces persona-construction cost to under $0.5 per task using GPT-5.2. Finally, we present MetaPersona-Studio, a prototype interactive interface for empirically grounded persona generation.

Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavioral fidelity, similarly sized attribute combinations are equally simulatable, and persona definitions generalize across tasks. In this work, we formalize these assumptions and systematically evaluate them across multiple architectures, scales, and simulation settings. We identify a fundamental limitation we term persona manifold collapse, where increasingly expressive persona specifications lead to systematic contraction of representational and behavioral diversity. Across models, increasing persona complexity consistently reduces inter-persona separation in latent space and weakens behavioral differentiation in downstream simulation tasks. These effects persist across multiple analyses as richer personas fail to preserve human subgroup disagreement, performance varies across attribute combinations of similar size, and adding descriptive detail often degrades rather than improves simulation fidelity. Surprisingly, simple Age-Gender personas consistently outperform richly specified Ideal Customer Profiles (ICPs) across industries, achieving substantially higher downstream prediction accuracy. We find that collapse is not uniform across attributes. Certain combinations remain behaviorally stable and preserve stronger alignment with human responses, forming localized regions we term alignment bridges. Together, our results provide empirical and conceptual foundations for understanding the limits of persona-conditioned simulation, highlighting the need for representation-aware persona construction rather than increasing persona expressivity alone.

What does it mean to model a person, not merely to predict isolated responses, preferences, or behaviors, but to simulate how an individual interprets events, forms opinions, makes judgments, and acts consistently across contexts? This question matters because social science requires not only observing and predicting human outcomes, but also simulating interventions and their consequences. Although large language models (LLMs) can generate human-like answers, most existing approaches remain predictive, relying on demographic correlations rather than representations of individuals themselves. We introduce SPIRIT (Semi-structured Persona Inference and Reasoning for Individualized Trajectories), a framework designed explicitly for simulation rather than prediction. SPIRIT infers psychologically grounded, semi-structured personas from public social media posts, integrating structured attributes (e.g., personality traits and world beliefs) with unstructured narrative text reflecting values and lived experience. These personas prompt LLM-based agents to act as specific individuals when answering survey questions or responding to events. Using the Ipsos KnowledgePanel, a nationally representative probability sample of U.S. adults, we show that SPIRIT-conditioned simulations recover self-reported responses more faithfully than demographic persona and reproduce human-like heterogeneity in response patterns. We further demonstrate that persona banks can function as virtual respondent panels for studying both stable attitudes and time-sensitive public opinion.