Humor preferences vary widely across individuals and cultures, complicating the evaluation of humor using large language models (LLMs). In this study, we model heterogeneity in humor preferences in Oogiri, a Japanese creative response game, by clustering users with voting logs and estimating cluster-specific weights over interpretable preference factors using Bradley-Terry-Luce models. We elicit preference judgments from LLMs by prompting them to select the funnier response and found that user clusters exhibit distinct preference patterns and that the LLM results can resemble those of particular clusters. Finally, we demonstrate that, by persona prompting, LLM preferences can be directed toward a specific cluster. The scripts for data collection and analysis are publicly available to support reproducibility.
With the rise in capabilities of large language models (LLMs) and their deployment in real-world tasks, evaluating LLM alignment with human preferences has become an important challenge. Current benchmarks average preferences across all users to compute aggregate ratings, overlooking individual user preferences when establishing model rankings. Since users have varying preferences in different contexts, we call for personalized LLM benchmarks that rank models according to individual needs. We compute personalized model rankings using ELO ratings and Bradley-Terry coefficients for 115 active Chatbot Arena users and analyze how user query characteristics (topics and writing style) relate to LLM ranking variations. We demonstrate that individual rankings of LLM models diverge dramatically from aggregate LLM rankings, with Bradley-Terry correlations averaging only ρ=0.04 (57% of users show near-zero or negative correlation) and ELO ratings showing moderate correlation (ρ=0.43). Through topic modeling and style analysis, we find users exhibit substantial heterogeneity in topical interests and communication styles, influencing their model preferences. We further show that a compact combination of topic and style features provides a useful feature space for predicting user-specific model rankings. Our results provide strong quantitative evidence that aggregate benchmarks fail to capture individual preferences for most users, and highlight the importance of developing personalized benchmarks that rank LLM models according to individual user preferences.
Large language models (LLMs) can be said to have preferences: they reliably pick certain tasks and outputs over others, and preferences shaped by post-training and system prompts appear to shape much of their behaviour. But models can also adopt different personas which have radically different preferences. How is this implemented internally? Does each persona run on its own preference machinery, or is something shared underneath? We train linear probes on residual-stream activations of Gemma-3-27B and Qwen-3.5-122B to predict revealed pairwise task choices, and identify a genuine preference vector: it tracks the model's preferences as they shift across a range of prompts and situations, and on Gemma-3-27B steering along it causally controls pairwise choice. This preference representation is largely shared across personas: a probe trained on the helpful assistant predicts and steers the choices of qualitatively different personas, including an evil persona whose preferences anti-correlate with those of the Assistant.
User preferences are increasingly used to personalize Large Language Model (LLM) responses, yet reliably leveraging preference signals remains under-explored. In practice, preferences can be noisy, incomplete, or even misleading, which can degrade answer quality when applied naively. Motivated by the observation that stable personality traits shape everyday preferences, we introduce PACIFIC (Preference Alignment for Choices Inference via Five-factor Identity Characterization), a personality-driven preference alignment framework that uses Big-Five (OCEAN) traits as a principled "latent" signal for organizing and reasoning over user preference history. To systematically evaluate this framework, we construct a psychometrics-based dataset containing 1,200 preference-query pairs spanning diverse domains (e.g., travel, movies, and education), with comprehensive coverage of high and low Big-Five trait directions. Extensive experiments show that trait-aligned preferences substantially improve personalized QA: given clean, trait-aligned context, LLMs reach near-ceiling accuracy (up to 99%), confirming that reasoning capability is not the bottleneck. The challenge is that real histories are mixed-trait and unlabeled. We show the true bottleneck is retrieval: a persona-aware contrastive retriever (PiRAG) raises label-free accuracy from 30% to 43% over standard semantic retrieval, without any trait annotations at inference.