PEST: Parameter Efficient Steering of Blackbox VLMs via Agentic Few-shot Alignment for Hateful Meme Moderation

Hateful memes spread abusive content through implicit interactions between images and text, posing serious threats to the safety of online communities. In recent years, multimodal large language models have been widely used for hateful meme detection and are increasingly adopted to generate explainable detection results. However, we find that existing explain-then-detect methods often couple explanation generation and label prediction within the same training process. This coupling causes interference between task objectives, leading to limited detection performance and even worse results than simple SFT baselines. To address these challenges, we propose ProKDA, a progressive knowledge-to-decision alignment method for explainable hateful meme detection. Inspired by the human annotation training process, ProKDA first uses an agentic background knowledge construction pipeline to obtain external knowledge related to meme understanding. It then adopts a three-stage training strategy that sequentially performs background knowledge learning, hatefulness detection learning, and hatefulness boundary alignment. Unlike prior explain-then-detect methods that jointly optimize both tasks, ProKDA focuses on a single training objective at each stage. This design reduces interference between the two tasks and progressively transforms background knowledge into robust detection decisions. Experiments on three public hateful meme benchmarks show that ProKDA achieves state-of-the-art detection performance and provides accurate, explainable, and evidence-supported decisions for hateful meme moderation. Project page: https://meizhiyuan88666.github.io/prokda.

Hateful meme detection remains a formidable challenge for vision-language models, as existing benchmarks are structurally observational - confounding rhetorical hate mechanisms with target community features and preventing causal evaluation of model vulnerabilities. To address this, we introduce FBHM, a systematically curated benchmark of Functionality Based Hateful Memes constructed along two orthogonal axes: 25 distinct rhetorical functionalities and 10 target communities (5,000 memes total). Benchmarking state-of-the-art VLMs reveals a severe generalization gap: models highly accurate on standard datasets catastrophically drop to near-random performance on FBHM, proving they exploit dataset-specific heuristics rather than robust multimodal reasoning. To efficiently close this gap, we propose LSV (learnable steering vectors), an ultra-low data regime strategy that applies a causal intervention objective on as few as 500 steering samples (50 unique base memes), boosting FBHM performance by ~30 Macro-F1 points while outperforming in-context learning and PEFT without degrading source-domain performance.

Hateful and propagandistic memes exploit the interplay between images and text to convey harmful intent that neither modality reveals alone. Although thinking-based multimodal large language models (MLLMs) have advanced vision-language understanding, their application to meme content moderation remains underexplored. We propose a reinforcement learning-based post-training method that improves classification performance and reference-based explanation quality in thinking-based MLLMs via task-specific rewards and Group Relative Policy Optimization (GRPO). Concretely, we (i) conduct a systematic empirical study of off-the-shelf MLLMs for hateful and propagandistic meme understanding across English and Arabic benchmarks, (ii) extend existing meme datasets with weakly supervised chain-of-thought (CoT) rationales via distillation and multi-LLM fine-grained propaganda annotations, (iii) introduce a GRPO-based objective with thinking-length regularization that jointly optimizes classification accuracy and explanation quality, and (iv) investigate self-supervised GRPO on unlabeled memes using consensus-based pseudo-labels. Experiments on the Hateful Memes and ArMeme benchmarks show that our approach improves over previously reported results on FHM accuracy (up to +2.1%, from 79.9% to 82.0%) and on ArMeme macro-F1 (up to +7.6 points, from 0.536 to 0.612 with explanations; +6.1 compared to the original ArMeme benchmark), while also generating natural-language explanations. On ArMeme, sequence-classification baselines remain stronger in terms of raw accuracy, whereas our approach provides more balanced per-class performance along with explanations. We publicly release our code, data extensions, and evaluation resources.