Self-EvolveRec: Self-Evolving Recommender Systems with LLM-based Directional Feedback

Optimizing modern recommender models still depends heavily on engineers manually iterating over architectural, objective, and training-strategy changes. While LLM-based agents can automate this trial-and-error process, allowing the LLM to both select modification directions and generate concrete hypotheses often leads to unstable search under limited experiment budgets. Inspired by the above challenge, we propose RecHarness, a Bandit-Routed Agentic Harness for automated recommender model optimization. RecHarness separates the optimization process into two steps: a bandit router selects the next modification direction according to historical validation feedback, while the LLM generates a concrete optimization hypothesis and executable code edit within the selected direction. To sustain long-horizon exploration, RecHarness uses a jump-basin mechanism to activate a structural-jump arm when local edits stagnate. Across multiple recommendation tasks, datasets, and model backbones, RecHarness achieves more stable performance improvements and uses limited trial budgets more effectively than LLM-reasoning search. During a 7-day online A/B test on a large-scale short-video advertising platform, the selected candidate improves ADVV by 2.084%, Revenue by 0.534%, and Exposure by 0.559%. Code is available at https://github.com/6lyc/RecHarness.

Neural Architecture Search (NAS) aims to automatically discover high-performing deep neural network (DNN) architectures. However, conventional algorithm-driven NAS relies on carefully hand-crafted search spaces to ensure executability, which restricts open-ended exploration. Recent coding-based agentic approaches using large language models (LLMs) reduce manual design, but current LLMs struggle to reliably generate complex, valid architectures, and their proposals are often biased toward a narrow set of patterns observed in their training data. To bridge reliable algorithmic search with powerful LLM assistance, we propose LLMasTool, a hierarchical tree-based NAS framework for stable and open-ended model evolution. Our method automatically extracts reusable modules from arbitrary source code and represents full architectures as hierarchical trees, enabling evolution through reliable tree transformations rather than code generation. At each evolution step, coarse-level planning is governed by a diversity-guided algorithm that leverages Bayesian modeling to improve exploration efficiency, while the LLM resolves the remaining degrees of freedom to ensure a meaningful evolutionary trajectory and an executable generated architecture. With this formulation, instead of fully agentic LLM approaches, our method explores diverse directions beyond the inherent biases in the LLM. Our method improves over existing NAS methods by 0.69, 1.83, and 2.68 points on CIFAR-10, CIFAR-100, and ImageNet16-120, demonstrating its effectiveness.

Generative recommendation has emerged as a promising end-to-end paradigm for personalized recommendation. However, user preferences continuously evolve over time, making self-evolving an essential capability for generative recommender systems. Existing evolving strategies, such as continual retraining and distillation-based adaptation, directly update the shared model parameters using streaming interactions. Nevertheless, we find that directly applying such strategies to generative recommendation introduces a critical issue, termed evolution conflict. Specifically, heterogeneous preference shifts from different users are optimized within a fully shared autoregressive parameter space, causing dominant behavioral patterns to progressively dominate the model evolution process while underrepresented patterns become increasingly overlooked. To address this issue, we propose a self-evolving memory paradigm for generative recommendation, aiming to enable effective evolution across heterogeneous behavioral patterns. We further identify three key principles for effective self-evolving recommendation systems, including isolated memorization, reinforced evolution, and scalable application. Guided by these principles, we develop LION, a simple yet effective framework centered on a sparse Key-Value memory layer. Specifically, LION introduces sparse memory activation to isolate the evolution of different behavioral patterns, while a consolidation loss is designed to reinforce the learning of underrepresented preference dynamics during continual adaptation. Extensive experiments on diverse real-world datasets demonstrate the effectiveness of LION under various continual evolution settings (e.g., per-period evaluation, user/item group evaluation, and evolution convergence analysis). The codes are released at https://github.com/JazyJiang/Self-Evolving-Memory-for-Generative-Recommendation.