Agents based on Large Language Models (LLMs) are increasingly being deployed as interfaces to information on online platforms. These agents filter, prioritize, and synthesize information retrieved from the platforms' back-end databases or via web search. In these scenarios, LLM agents govern the information users receive, by drawing users' attention to particular instances of retrieved information at the expense of others. While much prior work has focused on biases in the information LLMs themselves generate, less attention has been paid to the factors that influence what information LLMs select and present to users. We hypothesize that when information is attributed to specific sources (e.g., particular publishers, journals, or platforms), current LLMs exhibit systematic latent source preferences- that is, they prioritize information from some sources over others. Through controlled experiments on twelve LLMs from six model providers, spanning both synthetic and real-world tasks, we find that several models consistently exhibit strong and predictable source preferences. These preferences are sensitive to contextual framing, can outweigh the influence of content itself, and persist despite explicit prompting to avoid them. They also help explain phenomena such as the observed left-leaning skew in news recommendations in prior work. Our findings advocate for deeper investigation into the origins of these preferences, as well as for mechanisms that provide users with transparency and control over the biases guiding LLM-powered agents.
Figures & tables
Figure 1: Spread of Preference % across models and sources. More results in Appendix I.1 .
Figure 2: Heatmaps of correlations. (a) Agreement between rankings for the Political Leaning News Set. Further results are presented in Appendix I.4 . (b) Agreement between direct and indirect rankings per model. Empty cells in (b) indicate cases where uniform preferences prevented ranking.
Figure 3: Research Set Ranking Across Different Paper Topics (Indirect Experiments). Further results are presented in Appendix I.2 .
Figure 4: Correlations between indirect rankings across identities for GPT-4.1-Mini. Further results are presented in Appendix I.3 .
Figure 5: Correlations between a rational ranking of credentials and the direct (lower triangle) or indirect (upper triangle) rankings, across models and source sets.
Figure 6: Percentage preference for sources across different models and experimental settings, categorized by political leaning. Further results are presented in Appendix I.5.1 .
Figure 7: Radar plots illustrating the factors emphasized by the models in their seller selections. The black curve represents the focus of Amazon’s BuyBox algorithm, excluding the Model Chose the BuyBox Winner dimension, which is not applicable. Additional results are present in Appendix I.5.2 .
Appendix figures & tables27 assets
Supplementary material from the paper’s appendix.
Appendix
Model Name
Huggingface/OpenAI Identifier
Parameter Count
Provider (Country)
Knowledge Cutoff
GPT-4.1-Mini
gpt-4.1-mini-2025-04-14
Unknown
OpenAI (US)
June, 2024
GPT-4.1-Nano
gpt-4.1-nano-2025-04-14
Unknown
OpenAI (US)
June, 2024
Llama-3.1-8B-It
meta-llama/Llama-3.1-8B-Instruct
8.03B
Meta (US)
Dec, 2023
Llama-3.2-1B-It
meta-llama/Llama-3.2-1B-Instruct
1.24B
Meta (US)
Dec, 2023
Qwen2.5-7B-It
Qwen/Qwen2.5-7B-Instruct
7.62B
Alibaba Cloud (China)
Sep, 2024
Qwen2.5-1.5B-It
Qwen/Qwen2.5-1.5B-Instruct
1.54B
Alibaba Cloud (China)
Sep, 2024
Appendix
Table 1: Details of the models used.
News Sources
News Source
Abbreviation
News Source
Abbreviation
New York Times (News)
NYT
Washington Post
WP
CNN (Online News)
CNN
HuffPost
HP
NBC News (Online)
NBC
Politico
PL
Vox
Vox
Fox News (Online News)
FoxN
Washington Examiner
WE
Washington Times
WT
Appendix
Table 2: News Sources and Abbreviations based on Country Set.
News Sources
News Source
Abbreviation
News Source
Abbreviation
New York Times (News)
NYT
Washington Post
WP
CNN (Online News)
CNN
HuffPost
HP
NBC News (Online)
NBC
Politico
PL
The Guardian
TG
Vox
Vox
CBS News (Online)
CBNe
ABC News (Online)
ABC
Appendix
Table 3: News Sources and Abbreviations based on Leaning Set.
Conference/Journals
Name
Abbreviation
Name
Abbreviation
IEEE/CVF Conference on Computer Vision and Pattern Recognition
CVPR
Nature Physics
NP
IEEE/CVF International Conference on Computer Vision
ICCV
Journal of Molecular Liquids
JML
European Conference on Computer Vision
ECCV
IEEE Transactions on Instrumentation and Measurement
TIM
IEEE Transactions on Pattern Analysis and Machine Intelligence
TPAMI
Nature Reviews Physics
NRP
IEEE Transactions on Image Processing
TIP
Symmetry
Symm.
Appendix
Table 4: List of Conferences and Journals with Abbreviations.
Figure 8: Distribution of Sources
E-commerce Platforms
Name
Abbreviation
Name
Abbreviation
Buy Lebanese
BuyLeb
NAVER Shopping
NAVER
Woolworths
Woolw
The Warehouse
Wareh
Mercado Libre
Mercado
Magazine Luiza
Luiza
Casas Bahia
Bahia
Americanas
Ameri
TriniTrolley
TriniT
Presto Mall
Presto
Appendix
Table 5: List of E-commerce platforms with Abbreviations.
Figure 9: Distribution of Unique Sellers Count across the dataset.
Model
Direct
Indirect
Political Leaning News Set
World News Set
Research Set
Ecommerce Set
Political Leaning News Set
World News Set
Research Set
Ecommerce Set
GPT-4.1-Mini
28.97
28.82
29.47
27.85
18.08
14.34
13.69
18.29
GPT-4.1-Nano
29.19
28.52
23.62
24.32
20.96
17.80
15.02
3.68
Llama-3.1-8B-It
28.35
28.72
23.06
16.62
19.01
14.63
6.92
1.35
Llama-3.2-1B-It
6.73
6.61
3.98
0.41
10.66
8.37
5.83
0.00
Phi-4
29.16
28.21
29.29
28.12
19.56
13.56
14.74
20.16
Appendix
Table 6: Standard Deviation of Preference Percentages Across Models and Source Sets for both Direct & Indirect Evaluation. The lower the deviation, the weaker the model’s preferences and more uniform preference does it show across sources .
Figure 10: Ranking based on Brand Name for Direct Experiments in Political Leaning News.
Figure 11: Ranking based on Brand Name for Direct Experiments in Research.
Figure 12: Ranking based on Brand Name for Direct Experiments in E-Commerce.
Figure 13: Ranking based on Brand Name for Direct Experiments in World News.
Figure 14: Ranking based on Brand Name for Indirect Experiments in Political Leaning News (Part 1).
Figure 15: Ranking based on Brand Name for Indirect Experiments in Political Leaning News (Part 2).
Figure 16: Ranking based on Brand Name for indirect Experiments in Research (Part 1).
Figure 17: Ranking based on Brand Name for indirect Experiments in Research (Part 2).
Figure 18: Ranking based on Brand Name for Indirect Experiments in E-Commerce (Part 1).
Figure 19: Ranking based on Brand Name for Indirect Experiments in E-Commerce (Part 2).
Figure 20: Ranking based on Brand Name for Indirect Experiments in World News (Part 1).
Figure 21: Ranking based on Brand Name for Indirect Experiments in World News (Part 2).
Figure 22: Rank Correlation across Identities for Political Leaning News.
Figure 23: Rank Correlation across Identities for E-commerce.
Figure 24: Rank Correlation across Identities for World News.
Figure 25: Rank Correlation across Models. Empty cells indicate cases where uniform preferences prevented ranking.
Figure 26: Percentage preference for sources across different models and experimental settings, categorized by political leaning.
Figure 27: Frequency of documents in which the phrase “journalistic standards” co-occurs with various source names.
Figure 28: Radar plots illustrating seller choices across models in different settings.
As LLM agents decide on users' behalf which product to buy, which hotel to book, or which paper to cite, a preference for items from certain sources (the sites or services they come from) shapes what users receive and which sources are selected. We study source preference in end-to-end search with 12 agent models across three domains. Comparing items from different sources that satisfy the same requirements at the same position, we find that each model prefers some sources and avoids others in every domain, largely agreeing on which. This preference can outweigh how well items satisfy the request: an item satisfying one requirement fewer is selected about two-thirds of the time when it comes from a preferred source and the better one from a dispreferred source, but almost never in the reverse case. The information identifying an item's source affects selection by itself: hiding it weakens the preference, and relabeling an item with a preferred source raises its selection rate. We test two routes to this preference: training that rewards better items can make a source a shortcut for requirement satisfaction, and missing information can trigger preconceptions about the source. Supplying missing information or a prompt countering these preconceptions reduces source preference.
Jonghyun Song, Haewon Park, Jeonghoon Shim +2
Graduate School of Data Science, Seoul National University
Current Large Language Models (LLMs) are gradually exploited in practically valuable agentic workflows such as Deep Research, E-commerce recommendation, and job recruitment. In these applications, LLMs need to select some optimal solutions from massive candidates, which we term as LLM-as-a-Recommender paradigm. However, the reliability of using LLM agents for recommendations is underexplored. In this work, we introduce a BiasRecommendation Benchmark (BiasRecBench) to highlight the critical vulnerability of such agents to biases in high-value real-world tasks. The benchmark includes three practical domains: paper review, e-commerce, and job recruitment. We construct a Bias Synthesis Pipeline with Calibrated Quality Margins that 1) synthesizes evaluation data by controlling the quality gap between optimal and sub-optimal options to provide a calibrated testbed to elicit the vulnerability to biases; 2) injects contextual biases that are logical and suitable for option contexts. Extensive experiments on both SOTA (Gemini-{2.5,3}-pro, GPT-4o, DeepSeek-R1) and small-scale LLMs reveal that agents frequently succumb to injected biases despite having sufficient reasoning capabilities to identify the ground truth. These findings expose a significant reliability bottleneck in current agentic workflows, calling for specialized alignment strategies for LLM-as-a-Recommender. The complete code and evaluation datasets will be made publicly available shortly.
Zichen Tang, Zirui Zhang, Qian Wang +3
The Hong Kong University of Science and Technology · National University of Singapore · The Hong Kong University of Science and Technology (Guangzhou)
Large language models are increasingly used in decision-making tasks that require them to process information from a variety of sources, including both human experts and other algorithmic agents. How do LLMs weigh the information provided by these different sources? We consider the well-studied phenomenon of algorithm aversion, in which human decision-makers exhibit bias against predictions from algorithms. Drawing upon experimental paradigms from behavioural economics, we evaluate how eightdifferent LLMs delegate decision-making tasks when the delegatee is framed as a human expert or an algorithmic agent. To be inclusive of different evaluation formats, we conduct our study with two task presentations: stated preferences, modeled through direct queries about trust towards either agent, and revealed preferences, modeled through providing in-context examples of the performance of both agents. When prompted to rate the trustworthiness of human experts and algorithms across diverse tasks, LLMs give higher ratings to the human expert, which correlates with prior results from human respondents. However, when shown the performance of a human expert and an algorithm and asked to place an incentivized bet between the two, LLMs disproportionately choose the algorithm, even when it performs demonstrably worse. These discrepant results suggest that LLMs may encode inconsistent biases towards humans and algorithms, which need to be carefully considered when they are deployed in high-stakes scenarios. Furthermore, we discuss the sensitivity of LLMs to task presentation formats that should be broadly scrutinized in evaluation robustness for AI safety.