Click it or Leave it: Detecting and Spoiling Clickbait with Informativeness Measures and Large Language Models

We propose a lightweight hybrid approach to clickbait detection that combines OpenAI semantic embeddings with six compact heuristic features capturing stylistic and informational cues. To improve efficiency, embeddings are reduced using PCA and evaluated with XGBoost, GraphSAGE, and GCN classifiers. While the simplified feature design yields slightly lower F1-scores, graph-based models achieve competitive performance with substantially reduced inference time. High ROC--AUC values further indicate strong discrimination capability, supporting reliable detection of clickbait headlines under varying decision thresholds.

The widespread use of clickbait headlines, crafted to mislead and maximize engagement, poses a significant challenge to online credibility. These headlines employ sensationalism, misleading claims, and vague language, underscoring the need for effective detection to ensure trustworthy digital content. The paper introduces, ClickGuard: a trustworthy adaptive fusion framework for clickbait detection. It combines BERT embeddings and structural features using a Syntactic-Semantic Adaptive Fusion Block (SSAFB) for dynamic integration. The framework incorporates a hybrid CNN-BiLSTM to capture patterns and dependencies. The model achieved 96.93% testing accuracy, outperforming state-of-the-art approaches. The model's trustworthiness is evaluated using LIME and Permutation Feature Importance (PFI) for interpretability and perturbation analysis. These methods assess the model's robustness and sensitivity to feature changes by measuring the average prediction variation. Ablation studies validated the SSAFB's effectiveness in optimizing feature fusion. The model demonstrated robust performance across diverse datasets, providing a scalable, reliable solution for enhancing online content credibility by addressing syntactic-semantic modelling challenges. Code of the work is available at: https://github.com/palindromeRice/ClickBait_Detection_Architecture

Clickbait, where video titles and thumbnails exaggerate or misrepresent content, reduces user trust, wastes attention, and promotes misinformation on video-sharing platforms. Detecting Bengali clickbait remains challenging because publicly available multimodal datasets are limited. To address this gap, we introduce BanClickThumb, a curated dataset of 7,147 Bengali YouTube thumbnail-title pairs from five content domains, annotated by ten annotators with high agreement (Cohen's Kappa: 0.83-0.93). Using this dataset, we benchmark text-only, image-only, and multimodal approaches. Among unimodal models, BanClickTextFormer (XLM-RoBERTa) achieves 0.82 accuracy, while BanClickImageFormer (SwiftFormer) reaches 0.68. Our proposed multimodal model, BanClickFusionFormer, combines ViT and XLM-RoBERTa through intermediate fusion and achieves the best accuracy of 0.84. Error analysis shows that dense thumbnail text, figurative language, and culturally specific slang remain challenging. Our findings demonstrate the effectiveness of multimodal fusion for Bengali clickbait detection and provide a publicly available benchmark to support future research on low-resource multimodal content analysis.