DeepInterestGR: Mining Deep Multi-Interest Using Multi-Modal LLMs for Generative Recommendation

Semantic IDs (SIDs) provide the discrete item vocabulary used by generative recommendation, but their quality depends on what item evidence is preserved before quantization. In product recommendation, surface metadata often misses latent usage intent, visual evidence may be only weakly reflected in text, and downstream policy learning provides sparse feedback about whether a generated SID corresponds to a semantically useful item. We introduce DeepInterestGR, an intent-enriched SID framework for generative recommendation. Before SID quantization, CMSA enriches item representations through two complementary evidence paths: recommendation-oriented VLM captions and projected image embeddings. DCIM then uses an LLM to mine item-side intent descriptors -- latent usage motivations implied by product content rather than personalized user states. During policy training over the constructed SIDs, QARM adds a relevance-gated semantic-quality bonus on top of standard SID rewards, applying the bonus only when the generated SID decodes to the target item. Thus, semantic quality cannot reward a fluent but irrelevant item prediction. Experiments on three Amazon Product Review categories (Beauty, Sports, and Instruments) show that DeepInterestGR improves over competitive generative and RL-based baselines, with relative gains of up to 15.1% in NDCG@5 and 13.9% in NDCG@10 over the strongest per-metric baseline. Component ablations, CMSA branch analyses, reward variants, and SID-level case studies support a bounded claim: enriching pre-quantization item evidence with visual cues and item-side intent descriptors, together with relevance-gated semantic rewards, improves SID-based generative recommendation under the evaluated settings.

Recommendation systems aim to learn user interests from historical behaviors and deliver relevant items. Recent methods leverage large language models (LLMs) to construct and integrate semantic representations of users and items for capturing user interests. However, user behavior theories suggest that truly understanding user interests requires not only semantic integration but also semantic reasoning from explicit individual interests to implicit group interests. To this end, we propose an Iterative Semantic Reasoning Framework (ISRF) for generative recommendation. ISRF leverages LLMs to bridge explicit individual interests and implicit group interests in three steps. First, we perform multi-step bidirectional reasoning over item attributes to infer semantic item features and build a semantic interaction graph capturing users' explicit interests. Second, we generate semantic user features based on the semantic item features and construct a similarity-based user graph to infer the implicit interests of similar user groups. Third, we adopt an iterative batch optimization strategy, where individual explicit interests directly guide the refinement of group implicit interests, while group implicit interests indirectly enhance individual modeling. This iterative process ensures consistent and progressive interest reasoning, enabling more accurate and comprehensive user interest learning. Extensive experiments on the Sports, Beauty, and Toys datasets demonstrate that ISRF outperforms state-of-the-art baselines. The code is available at https://github.com/htired/ISRF.

Personalized recommendation depends on learning semantic and collaborative relations among items from online content and user interactions. Generative recommendation (GR) offers a promising paradigm by autoregressively generating discrete semantic IDs (SIDs) of items. However, randomly initialized SID token embeddings and GR models trained from scratch do not directly inherit the semantic relations inherent in items, while inter-item collaborative relations are learned largely implicitly through token-level attention and next-token supervision. To address this limitation, we propose REGER, a unified framework that explicitly incorporates inter-item relations into semantic pretraining, history encoding, and SID generation. We pretrain the GR model through generative semantic retrieval, enabling it to inherit inter-item semantic similarity by learning to generate semantic neighbors' SIDs. We combine global attention with local attention aligned with SID boundaries to capture historical context and directed transitions between adjacent items. We further develop a theoretical framework for hierarchical preference decomposition over the SID prefix tree, proving an exact factorization of collaborative preference distributions and a weighted decomposition of item-level KL divergence into prefix-conditional KL divergences. Building on this analysis, we distill a discriminative teacher's full conditional distributions over all legal next tokens at ground-truth prefixes along the target SID path, jointly optimizing this objective with cross-entropy. Extensive experiments on real-world datasets demonstrate consistent improvements over existing GR baselines and support the effectiveness of the proposed preference distillation.