General Bayesian Policy Learning

Offline policy learning has received growing attention in causal inference. The primary objective is to learn a policy (individualized treatment rule) as a mapping from covariates to treatment that maximizes the empirical welfare defined as the mean of scalar-valued potential outcomes. In this paper, we study offline policy learning with distribution-valued outcomes, where each potential outcome is a probability measure on $\mathbb{R}$ and the reward is defined through a utility functional applied to the Wasserstein barycenter of induced outcome distributions. We establish statistical guarantees for the policy learning framework based on both Inverse Probability Weighting (IPW) and Doubly Robust (DR) estimators. By handling the challenging uniform deviation over the product of the combinatorial policy class and the infinite-dimensional quantile domain, we prove that the finite-sample regret has leading dependence $\widetilde{\mathcal{O}}(\sqrt{\mathrm{N\text{-}dim}(Π)/N})$. In the one-dimensional Wasserstein setting and under the stated regularity conditions, the leading regret rate is still governed by the policy-class complexity. Moreover, we provide a minimax lower bound establishing the sharpness of the leading dependence on $N$ and $\mathrm{N\text{-}dim}(Π)$.

Estimating optimal individualized treatment rules (ITRs) via outcome weighted learning (OWL) often relies on observed rewards that are noisy or optimistic proxies for the true latent utility. Ignoring this reward uncertainty leads to the selection of policies with inflated apparent performance, yet existing OWL frameworks lack the finite-sample guarantees required to systematically embed such uncertainty into the learning objective. To address this issue, we propose PAC-Bayesian Reward-Certified Outcome Weighted Learning (PROWL). Given a one-sided uncertainty certificate, PROWL constructs a conservative reward and a strictly policy-dependent lower bound on the true expected value. Theoretically, we prove an exact certified reduction that transforms robust policy learning into a unified, split-free cost-sensitive classification task. This formulation enables the derivation of a nonasymptotic PAC-Bayes lower bound for randomized ITRs, where we establish that the optimal posterior maximizing this bound is exactly characterized by a general Bayes update. To overcome the learning-rate selection problem inherent in generalized Bayesian inference, we introduce a fully automated, bounds-based calibration procedure, coupled with a Fisher-consistent certified hinge surrogate for efficient optimization. Our experiments demonstrate that PROWL achieves improvements in estimating robust, high-value treatment regimes under severe reward uncertainty compared to standard methods for ITR estimation.

Policy learning in digital experimentation faces three challenges: weak signal-to-noise ratios, rich covariate spaces, and massive data volumes. We formalize this regime by modeling treatment-effect estimates from increasingly fine covariate partitions as Gaussian observations with bounded signal-to-noise ratios. We establish that, in general, the optimal treatment policy is not learnable in this setting. Even learning the optimal policy value suffers from impractically slow rates. However, when treatment effects vary smoothly, we derive minimax-adaptive policies based on linear smoothers that achieve vanishing welfare regret. We demonstrate the practical value of our framework by applying it to large-scale real-world experiments at Netflix, showing that personalized linear-smoothing policies can dominate unpersonalized policies even in this challenging empirical setting.