Can Vision Language Models Assess Graphic Design Aesthetics? A Benchmark, Evaluation, and Dataset Perspective

Evolutionary systems have demonstrated remarkable results in creative domains, with recent applications in generative typography, design, and music. However, an open problem remains in designing fitness functions that effectively capture the desired aesthetics of abstract outputs. In this work, we explore two methods for evaluating the aesthetics of a population using Vision-Language Models (VLMs). The first method uses CLIP-IQA to predict an aesthetic score for each design. The second method instead pits candidates against each other, with winners determined by a VLM using a custom prompt specified by the user. The outcomes of these pairwise comparisons are then used to estimate a population ranking via the Glicko rating system. We present these methods in the context of a case study using a custom generative system and compare the resulting rankings with an artist's aesthetic ranking and those produced by other aesthetic evaluation techniques. Additionally, we document the artist's experience using these approaches to evolve designs, critically analysing the strengths and weaknesses of both methods.

Multimodal large language models (MLLMs) are now routinely deployed for visual understanding, generation, and curation. A substantial fraction of these applications require an explicit aesthetic judgment. Most existing solutions reduce this judgment to predicting a scalar score for a single image. We first ask whether such scores faithfully capture comparative preference: in a controlled study with eight expert annotators, score-derived rankings align poorly with the same annotators' direct comparisons, while direct ranking yields substantially higher inter-annotator agreement on best- and worst-image labels. Motivated by this finding, we introduce the Visual Aesthetic Benchmark (VAB), which casts aesthetic evaluation as comparative selection over candidate sets with matched subject matter. VAB contains 400 tasks and 1,195 images across fine art, photography, and illustration, with labels derived from the consensus of 10 independent expert judges per task. Evaluating 20 frontier MLLMs and six dedicated visual-quality reward models, we find that the strongest system identifies both the best and the worst image correctly across three random permutations of the candidate order in only 26.5% of tasks, far below the 68.9% achieved by human experts. Fine-tuning a 35B-parameter model on 2,000 expert examples brings its accuracy close to that of a 397B-parameter open-weight model, suggesting that the comparative signal in VAB is transferable. Together, these results expose a clear and measurable gap between current multimodal models and expert aesthetic judgment, and VAB provides the first set-based, expert-grounded testbed on which that gap can be tracked and closed.

We introduce GraphicDesignBench (GDB), the first comprehensive benchmark suite designed specifically to evaluate AI models on the full breadth of professional graphic design tasks. Unlike existing benchmarks that focus on natural-image understanding or generic text-to-image synthesis, GDB targets the unique challenges of professional design work: translating communicative intent into structured layouts, rendering typographically faithful text, manipulating layered compositions, producing valid vector graphics, and reasoning about animation. The suite comprises 50 tasks organized along five axes: layout, typography, infographics, template & design semantics and animation, each evaluated under both understanding and generation settings, and grounded in real-world design templates drawn from the LICA layered-composition dataset. We evaluate a set of frontier closed-source models using a standardized metric taxonomy covering spatial accuracy, perceptual quality, text fidelity, semantic alignment, and structural validity. Our results reveal that current models fall short on the core challenges of professional design: spatial reasoning over complex layouts, faithful vector code generation, fine-grained typographic perception, and temporal decomposition of animations remain largely unsolved. While high-level semantic understanding is within reach, the gap widens sharply as tasks demand precision, structure, and compositional awareness. GDB provides a rigorous, reproducible testbed for tracking progress toward AI systems that can function as capable design collaborators. The full evaluation framework is publicly available.