BrandFusion: A Multi-Agent Framework for Seamless Brand Integration in Text-to-Video Generation
Organizations: The Chinese University of Hong Kong, Shenzhen · State University of New York at Buffalo · Harbin Institute of Technology · Shenzhen Loop Area Institute
Abstract
The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.
Figures & tables
| Video Quality | Semantic Fidelity | Brand Integration Quality | |||||
| T2V | Method | VBench-Quality | CLIPScore | VQAScore | LLMScore | Brand Presence Rate (BPR) | Naturalness Score (NS) |
| Direct Append | 0.8112 | 0.2671 | 0.8342 | 0.7821 | 0.7221 | 2.8300 | |
| Template Rewriting | 0.8267 | 0.2842 | 0.8756 | 0.9234 | 0.8845 | 3.1200 | |
| Single Rewriting | 0.8289 | 0.2956 | 0.8891 | 0.9412 | 0.8968 | 3.9000 | |
| Veo3 | BrandFusion (Ours) | 0.8283 | 0.3274 | 0.9098 | 0.9556 | 0.9474 | 4.7000 |
| Direct Append | 0.7945 | 0.2645 | 0.8298 | 0.8756 | 0.6434 | 2.7100 | |
| Brand | T2V Model | CLIPScore | LLMScore | BPR | NS |
| ARUA | Wan2.1-T2V-1.3B | 0.2934 | 0.9134 | 0.9312 | 3.94 |
| Wan2.2-T2V-5B | 0.3056 | 0.9487 | 0.9556 | 4.18 | |
| CogVideoX1.5-5B | 0.2789 | 0.8923 | 0.8745 | 3.27 | |
| FreshWave | Wan2.1-T2V-1.3B | 0.2898 | 0.9178 | 0.8267 | 3.98 |
| Wan2.2-T2V-5B | 0.3012 | 0.9523 | 0.9312 | 4.39 | |
| CogVideoX1.5-5B | 0.2723 | 0.8867 | 0.7723 | 3.19 |
| High Match | Medium Match | Low Match | ||||
| Method | LLMScore | NS | LLMScore | NS | LLMScore | NS |
| Direct Append | 0.8234 | 3.95 | 0.7876 | 3.21 | 0.7353 | 1.33 |
| Template Rewriting | 0.9456 | 4.01 | 0.9178 | 3.97 | 0.9068 | 1.38 |
| Single Rewriting | 0.9512 | 4.68 | 0.9489 | 4.05 | 0.9235 | 2.97 |
| BrandFusion (Ours) | 0.9734 | 4.90 | 0.9601 | 4.78 | 0.9333 | 4.42 |
Appendix figures & tables9 assets
Supplementary material from the paper’s appendix.
Appendix
| Scene Category | User Prompt | Match Level |
| High Match Scenarios | ||
| Social & Leisure | A group of friends sharing drinks at a backyard barbecue. | High |
| Indoor & Home Life | A family enjoying snacks and beverages during a movie night at home. | High |
| Nature & Outdoors | A woman relaxing on a sunny beach with a cold drink in hand. | High |
| Work & Business | A teenager buying a cold soda from a convenience store vending machine. | High |
| Social & Leisure | A couple sharing a meal and drinks at a cozy diner. | High |
| Framework Variant | VBench-Quality | CLIPScore | VQAScore | LLMScore | BPR | NS |
| BrandFusion (Full) | 0.8283 | 0.3274 | 0.9098 | 0.9556 | 0.9474 | 4.70 |
| w/o Strategy Generation Agent | 0.8281 | 0.3168 | 0.8945 | 0.9478 | 0.9289 | 4.42 |
| w/o Critic Agent (Single-pass) | 0.8279 | 0.3021 | 0.8834 | 0.9401 | 0.9045 | 4.15 |
| w/o Strategy & Critic | 0.8275 | 0.2912 | 0.8756 | 0.9278 | 0.8812 | 3.82 |
| LLM Backbone | VBench | CLIPScore | VQAScore | LLMScore | BPR | NS |
| GPT-4o-mini | 0.8275 | 0.3198 | 0.8967 | 0.9445 | 0.9234 | 4.52 |
| GPT-5 (Default) | 0.8283 | 0.3274 | 0.9098 | 0.9556 | 0.9474 | 4.70 |
| Gemini-2.5-Pro | 0.8295 | 0.3356 | 0.9245 | 0.9687 | 0.9645 | 4.85 |
| High Match | Medium Match | Low Match | ||||
| LLM Backbone | LLMScore | NS | LLMScore | NS | LLMScore | NS |
| GPT-4o-mini | 0.9656 | 4.76 | 0.9512 | 4.58 | 0.9167 | 4.18 |
| GPT-5 (Default) | 0.9734 | 4.90 | 0.9601 | 4.78 | 0.9333 | 4.42 |
| Gemini-2.5-Pro | 0.9812 | 4.98 | 0.9734 | 4.98 | 0.9515 | 4.75 |
| LLM Backbone | Relative Cost | Naturalness Score | NS per $ (Efficiency) |
| GPT-4o-mini | 0.125× | 4.52 | 36.16 |
| GPT-5 (Default) | 1.00× | 4.70 | 4.70 |
| Gemini-2.5-Pro | 1.00× | 4.91 | 4.91 |
T2V Generation
Text-to-video generation creates moving visual scenes from natural-language prompts, with growing control over motion, identity, events, and style.
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