EffectMaker: Unifying Reasoning and Generation for Customized Visual Effect Creation

Recent advancements in video generation models have significantly improved their ability to follow text prompts. However, the customization of dynamic visual effects, defined as temporally evolving and appearance-driven visual phenomena like object crushing or explosion, remains underexplored. Prior works on motion customization or control mainly focus on low-level motions of the subject or camera, which can be guided using explicit control signals such as motion trajectories. In contrast, dynamic visual effects involve higher-level semantics that are more naturally suited for control via text prompts. However, it is hard and time-consuming for humans to craft a single prompt that accurately specifies these effects, as they require complex temporal reasoning and iterative refinement over time. To address this challenge, we propose P-Flow, a novel training-free framework for customizing dynamic visual effects in video generation without modifying the underlying model. By leveraging the semantic and temporal reasoning capabilities of vision-language models, P-Flow performs test-time prompt optimization, refining prompts based on the discrepancy between the visual effects of the reference video and the generated output. Through iterative refinement, the prompts evolve to better induce the desired dynamic effect in novel scenes. Experiments demonstrate that P-Flow achieves high-fidelity and diverse visual effect customization and outperforms other models on both text-to-video and image-to-video generation tasks. Code is available at https://github.com/showlab/P-Flow.

Autoregressive video models can generate minute-long videos in real time, but they produce generic subjects from text rather than specific subjects from user-provided images. Existing customization methods either require costly per-subject optimization or use pretrained conditioning networks that jointly process all video frames with bidirectional attention. Neither approach is designed for causal streaming. We present Custom Forcing, a training-free method that stores reference-based anchor frames in the persistent KV cache of a frozen autoregressive video model. However, fixed anchors face two limitations: simple conditioning allows identity to drift, and the text prompt continues to favor a generic subject. To address these problems, drift-adaptive value amplification (DVA) scales reference influence with the degree of identity drift, while anchor contrast guidance (ACG) steers generation away from the generic class prior. Over two-minute rollouts, fixed anchors fall from 0.58 to 0.42 in DINO-I, while Custom Forcing keeps it between 0.58 and 0.62 without reducing motion. Custom Forcing also achieves higher subject similarity than bidirectional customization methods and better preserves identity over 30s than causal image-to-video and reference-to-video models, while generating each frame 9.5-28.5 times faster than these long-video baselines.

Generating high-fidelity visual effects (VFX) typically demands massive datasets and prohibitive computational power due to the intricate coupling of spatial textures and temporal dynamics. In this paper, we introduce EasyVFX, a resource-efficient framework that achieves realistic VFX synthesis under stringent constraints. Our core philosophy lies in frequency-domain decomposition: we observe that the complexity of VFX can be significantly mitigated by decoupling high-frequency components, which represent intricate spatial appearances, from low-frequency components that encapsulate global motion dynamics. This spectral disentanglement transforms a high-dimensional learning problem into manageable sub-tasks, thereby lowering the optimization barrier and reducing data dependency. Building upon this insight, we propose a two-stage training paradigm. First, we design a Frequency-aware Mixture-of-Experts (Freq-MoE) architecture. By utilizing a soft routing mechanism, our model assigns specialized experts to distinct spectral bands, enabling them to cultivate robust priors for appearance and motion dynamics. This specialization allows the model to acquire foundational VFX knowledge with fewer GPU resources. Second, we introduce a Test-Time Training strategy powered by a novel Frequency-constraint Loss. This allows the pre-trained model to swiftly adapt to specific, unseen effects through localized optimizations, requiring only about 100 steps on a single GPU. Experimental results demonstrate that EasyVFX produces structurally consistent and visually stunning effects, proving that frequency-aware learning is a key catalyst for democratizing professional-grade VFX.