Examining the Role of YouTube Production and Consumption Dynamics on the Formation of Extreme Ideologies

Political polarization has become a defining feature of online discourse, yet its long-term evolution remains poorly understood. We present a longitudinal analysis of ideological polarization in Reddit discussions by measuring semantic differences in the language used by opposing political communities. We construct temporally aligned community-specific word embeddings and quantify ideological polarization as the semantic divergence of political concepts over time. Our analysis shows that ideological polarization has increased substantially during the study period, both at the concept- and topic-level. Unlike prior computational work, which has largely focused on cross-sectional analyses or affective dimensions of polarization at a single point at time, our approach captures the evolution of ideological differences in semantic framing. The proposed framework provides a scalable method for studying the temporal dynamics of ideological polarization in large-scale social media discourse.

The rapid growth of social media has greatly influenced political discourse, highlighting the need to understand individual political ideologies and their temporal dynamics. This task faces challenges such as data scarcity, abundant non-political content, costly and bias-prone manual annotation, and difficulty in modeling future ideological inclinations. To address these issues, we propose TSN4PI, a unified framework for tracking the evolution of political ideologies on social media. It includes two core modules. The PIDN uses large language models with style transfer and unsupervised domain adaptation to enable robust ideology detection and filter irrelevant content from noisy, cross-domain data. The PIPN employs temporal graph neural networks to predict future ideological shifts, enabling comprehensive analysis of ideology presence, intensity, and evolution. We release two large-scale datasets for noncommercial research use to facilitate further work. Extensive case studies on multiple platforms (X and Truth Social) validate the effectiveness of TSN4PI and provide empirical insights into political polarization and the evolution of online ideologies. Our findings offer a nuanced perspective, advancing both methodological development and empirical understanding in this field.

The rapid proliferation of Artificial Intelligence-Generated Content (AIGC) is fundamentally restructuring online content ecologies, necessitating a rigorous examination of its behavioral and distributional implications. Leveraging a comprehensive longitudinal dataset comprising tens of millions of users from a leading Chinese video-sharing platform, this study elucidated the distinct creation and consumption behaviors characterizing AIGC versus Human-Generated Content (HGC). We identified a prevalent scale-over-preference dynamic, wherein AIGC creators achieve aggregate engagement comparable to HGC creators through high-volume production, despite a marked consumer preference for HGC. Deeper analysis uncovered the ability of the algorithmic content distribution mechanism in moderating these competing interests regarding AIGC. These findings advocated for the implementation of AIGC-sensitive distribution algorithms and precise governance frameworks to ensure the long-term health of the online content platforms.