cs.CVMar 24, 2026

From Content to Audience: A Multimodal Annotation Framework for Broadcast Television Analytics

Authors: Paolo Cupini, Francesco Pierri

Organizations: Politecnico di Milano

Abstract

Automated semantic annotation of broadcast television content presents distinctive challenges, combining structured audiovisual composition, domain-specific editorial patterns, and strict operational constraints. While multimodal large language models (MLLMs) have demonstrated strong general-purpose video understanding capabilities, their comparative effectiveness across pipeline architectures and input configurations in broadcast-specific settings remains empirically undercharacterized. This paper presents a systematic evaluation of multimodal annotation pipelines applied to broadcast television news in the Italian setting. We construct a domain-specific benchmark of clips labeled across four semantic dimensions: visual environment classification, topic classification, sensitive content detection, and named entity recognition. Two different pipeline architectures are evaluated across nine frontier models, including Gemini 3.0 Pro, LLaMA 4 Maverick, Qwen-VL variants, and Gemma 3, under progressively enriched input strategies combining visual signals, automatic speech recognition, speaker diarization, and metadata. Experimental results demonstrate that gains from video input are strongly model-dependent: larger models effectively leverage temporal continuity, while smaller models show performance degradation under extended multimodal context, likely due to token overload. Beyond benchmarking, the selected pipeline is deployed on 14 full broadcast episodes, with minute-level annotations integrated with normalized audience measurement data provided by an Italian media company. This integration enables correlational analysis of topic-level audience sensitivity and generational engagement divergence, demonstrating the operational viability of the proposed framework for content-based audience analytics.

Explore similar work

CardsList
May 28, 2026cs.LG

MMTM: Tri-Modal Topic Modeling for Long-Form Video via Similarity-Gated Fusion

We introduce MMTM, a modular pipeline for topic discovery in long-form video that integrates speech recognition, audio and visual embeddings, and BERTopic clustering through a deterministic similarity-gated fusion. Evaluated cross-lingually on German (Tagesschau) and English (NBC) broadcast news, joint tri-modal modeling substantially improves topic quality: noise drops from 0.27 to 0.06, transition rate from 0.70 to 0.21, and normalized entropy rises from 0.84 to 0.92, indicating more coherent and temporally stable topics. Cluster validity (Calinski-Harabasz) improves by 5-12X across embedding spaces. Lexical coherence (NPMI) rises from 0.77 to 0.86 on German but is corpus-dependent and does not transfer to the shorter NBC broadcasts. We release the pipeline code and a human-validated 54-hour multimodal video topic corpus with dual-annotator visual evaluation and LLM-assisted labeling.
Ali Abusaleh, Bhuvanesh Verma, Alexander Mehler
Video UnderstandingTopic Modeling
AskPDF
Jun 3, 2026cs.CL

A Systematic Evaluation of Positional Bias in Multi-Video Summarization with MLLMs

Multimodal Large Language Models (MLLMs) are increasingly used for video understanding, yet their reliability under multi-video inputs remains poorly understood. We study positional bias in multi-video summarization, where the quality of a per-video summary can change with the video's input slot even when the underlying content is unchanged. We construct a benchmark from ActivityNet and News videos, covering Cooking, Domestic, Leisure, and News settings with two- and four-video inputs. We evaluate nine open-source and proprietary MLLMs and measure position effects with three complementary metrics: Coverage, Directional Positional Bias (DPB), and Middle-Edge Gap (MEG). Our results show that positional effects are domain- and model-dependent: signed directional bias can be small even when middle positions underperform, and increasing visual or generation budget does not uniformly remove the imbalance. We further analyze prompt-level mitigation methods. Together, the results show that multi-video summarization remains sensitive to input protocol and position, motivating more robust order-invariant multimodal systems.
Huangchen Xu, Yuan Wu, Yi Chang
Video Multimodal Large Language ModelsSummarizationImplicit Bias
AskPDF
May 19, 2026cs.CV

HAVEN: Hierarchically Aligned Multimodal Benchmark for Unified Video Understanding

While Multimodal Large Language Models (MLLMs) exhibit strong performance on standard video tasks, their ability to faithfully summarize and reason over complex narratives remains poorly evaluated. Existing summarization benchmarks fragment supervision across isolated granularities, such as keyframes, key shots, or disjointed text summaries, failing to capture the inherently hierarchical structure of cross-modal alignment. To address this critical gap, we introduce HAVEN, a hierarchically aligned multimodal benchmark for unified video understanding. HAVEN pioneers a fully granular (frame, shot, and video levels) and fully multimodal (video and text) dataset architecture, complete with explicit, continuous alignment between modalities. Built upon this unified annotation paradigm, we propose a comprehensive evaluation suite spanning summarization, temporal reasoning, multimodal grounding, and saliency ranking. Extensive benchmarking of state-of-the-art MLLMs exposes a persistent gap between surface-level textual fluency and grounded multimodal understanding. Ultimately, HAVEN advances the evaluation of multimodal systems beyond traditional QA formats, offering a rigorous, standardized testbed to drive future research in interpretable, hierarchical video understanding. We publicly release the dataset, benchmark suite, and evaluation protocols.
Mengqi Shi, Haopeng Zhang
Video UnderstandingMultimodal BenchmarksMultimodal LearningSummarizationHierarchicalFluency
AskPDF