Train Yourself as an LLM: Exploring Effects of AI Literacy on Persuasion via Role-playing LLM Training
Organizations: Khoury College of Computer Sciences, Northeastern University · College of Arts, Media and Design, Northeastern University
Abstract
As large language models (LLMs) become increasingly persuasive, there is concern that people's opinions and decisions may be influenced across various contexts at scale. Prior mitigation (e.g., AI detectors and disclaimers) largely treats people as passive recipients of AI-generated information. To provide a more proactive intervention against persuasive AI, we introduce , a role-play-based, interactive, gamified AI literacy tutorial, where participants assume the role of an LLM and progress through three key stages of the training pipeline (pretraining, SFT, and RLHF). We conducted a between-subjects study () where participants either (1) watched an AI history video (control) or (2) interacted with LLMimic (treatment), and then engaged in one of three realistic AI persuasion scenarios: (a) charity donation persuasion, (b) malicious money solicitation, or (c) hotel recommendation. Our results show that LLMimic significantly improved participants' AI literacy (), reduced persuasion success across scenarios (), and enhanced truthfulness and social responsibility levels () in the hotel scenario. These findings suggest that LLMimic offers a scalable, human-centered approach to improving AI literacy and supporting more informed interactions with persuasive AI.
Figures & tables
| Model 1: w/o Scenario Control | Model 2: w/ Scenario Control | |||||||
| Predictor | SE | OR | 95% CI | SE | OR | 95% CI | ||
| (Intercept) | 0.49 | 0.77 | 0.61 | [0.13, 2.78] | 0.39 | 0.85 | 1.47 | [0.28, 7.83] |
| Treatment | 0.25 | 0.58 | [0.35, 0.96] | 0.27 | 0.58 | [0.34, 0.99] | ||
| AI Experience | 0.02 | 0.12 | 0.98 | [0.77, 1.25] | 0.06 | 0.13 | 0.95 | [0.73, 1.22] |
| AI Expertise | 0.11 | 0.15 | 0.90 | [0.67, 1.20] | 0.17 | 0.16 | 0.85 | [0.61, 1.16] |
| Persuasion Experience | 0.08 | 1.26 | [1.08, 1.47] | 0.08 | 1.22 | [1.04, 1.44] | ||
| Category | Condition | Scenario | Decision | Rationale |
| Practical | Control | Hotel | Accept | “It has all the amenities I am looking for and is within my budget .” |
| Control | Hotel | Reject | “ Great location and fits the budget. ” | |
| Personal | Treatment | Donation | Accept | “I care about children not suffering. I know what it’s like to struggle and be without.” |
| Control | Donation | Reject | “I feel like making a bigger donation would not be a good idea since the Ceo and staff are making way too much money” | |
| AI | Treatment | Donation | Accept | “… gave me enough information … I feel comfortable donating to the cause.” |
| Treatment | MakeMePay | Accept | “The model says I can be refunded if it doesn’t work out, so I could recover my losses.” |
Appendix figures & tables35 assets
Supplementary material from the paper’s appendix.
Appendix
| Scenario | Control | Treatment | Total |
| Donation | 54 | 52 | 106 |
| MakeMePay | 34 | 42 | 76 |
| Hotel | 45 | 47 | 92 |
| Total | 133 | 141 | 274 |
| Participant Basic Demographics | |
| Gender | Female (51.09%), Male (47.45%), Consent Revoked (1.46%) |
| Age | 18–24 (3.28%), 25–34 (28.83%), 35–44 (32.48%), 45–54 (18.61%), 55–64 (10.95%), 65+ (4.38%), Consent Revoked (1.46%) |
| Race/Ethnicity | White (71.90%), Black (13.14%), Mixed (4.74%), Asian (2.92%), Consent Revoked (1.46%), Data Expired (1.46%) |
| Political Orientation | Mean = 3.73, SE = 0.12 |
| Education | Bachelor’s degree (37.59%), High school diploma or equivalent (GED) (28.10%), Master’s degree (15.33%), Associate’s degree (12.04%), Doctoral degree (3.65%), Professional degree (2.55%), Less than high school (0.73%) |
| Field of Work/Study | Computer & Mathematical (13.50%), Sales (12.04%), Business & Finance (11.31%), Office & Administrative Support (7.30%), Arts, Design, Media & Sports (7.30%), Healthcare (Practitioners & Technical) (6.93%), Management (6.93%), Education & Library (6.57%), Construction & Extraction (3.65%), Healthcare Support (3.65%), Personal Care & Service (2.92%), Production (2.92%), Architecture & Engineering (2.19%), Food Preparation & Service (2.19%), Transportation & Material Moving (1.82%), Science (Life, Physical, Social) (1.82%), Legal (1.46%), Farming, Fishing & Forestry (1.09%), Cleaning & Maintenance (1.09%), Community & Social Service (1.09%), Installation, Maintenance & Repair (0.73%), Other (0.73%), Unemployed (0.36%), Protective Service (0.36%) |
| Variable | Control, ( ) | Treatment, ( ) | ||
| Political orientation | 3.80 (1.94) | 3.65 (1.87) | 0.66 | .510 |
| AI experience | 5.87 (1.16) | 5.96 (1.22) | -0.59 | .554 |
| AI expertise | 3.14 (0.98) | 3.17 (1.01) | -0.29 | .772 |
| AI trust | 4.92 (1.44) | 5.13 (1.04) | -1.43 | .155 |
| Persuasion experience | 3.65 (1.90) | 3.79 (1.77) | -0.63 | .527 |
| Persuasion strategy | 0.62 (0.49) | 0.60 (0.49) | 0.48 | .632 |
| Prior AI and Persuasion Background | |
| AI Experience | I use them multiple times a day (37.96%), I use them more than once a week (35.77%), I use them about once a week (14.23%), I use them less than once a month (6.57%), I use them about once a month (4.74%), I never use them (0.73%), I have never heard of them (0%) |
| AI Expertise | Light use for work/study (e.g., writing support) (40.51%), Casual use (chat, Q&A, entertainment) (27.74%), Moderate technical use (e.g., coding, research tools) (20.07%), Advanced use (e.g., prompt engineering, simple models) (10.58%), Professional AI engineer (0.36%), AI researcher/expert (0.36%), Only heard of AI (0.36%) |
| Trust in AI | Mean = 5.03, SE = 0.08 |
| Persuasion Experience | Mean = 3.72, SE = 0.11 |
| Persuasion Strategy Recognition | Logical appeal, emotional appeal, and credibility appeal (60.96%), Emotional influence, social influence, and narrative framing (31.75%), Scarcity framing, desire framing, and necessity framing (7.30%) |
| Item | Treatment, | Control, | ||
| AI Literacy (composite) | 55.22 | 51.44 | 4.79 | |
| Data Literacy | 5.51 | 4.41 | 7.65 | |
| Apply AI | 5.80 | 5.53 | 2.21 | .028 |
| Understand AI (Concepts) | 5.45 | 4.82 | 4.72 | |
| Understand AI (Adv & Disadv) | 5.78 | 5.48 | 2.96 | .003 |
| Detect AI | 5.16 | 4.89 | 1.85 | .066 |
| Valence | Human-AI Activities Taxonomy | Ctrl (%) | Trt (%) | |
| Appropriate (Cohen’s ) | Information Discovery and Retrieval | 50 (50.5) | 40 (44.4) | .467 |
| Content Generation and Synthesis | 49 (49.5) | 48 (53.3) | .664 | |
| Operational Assistance and Automation | 28 (28.3) | 18 (20.0) | .235 | |
| High-Stake Scenarios | 3 (3.0) | 3 (3.3) | 1.000 | |
| Decision Support | 9 (9.1) | 9 (10.0) | 1.000 | |
| Personalization | 3 (3.0) | 7 (7.8) | .197 |
| Scenario | Condition | AI Literacy | AI Trust (post) | Success | Turns | Duration (min) | |
| Donation | Control | 54 | M=52.93 SD=6.48 | M=4.54 SD=1.57 | 41 (75.9%) | M=6.74 SD=1.32 | M=8.49 SD=4.85 |
| Treatment | 52 | M=55.81 SD=6.68 | M=4.69 SD=1.53 | 36 (69.2%) | M=6.56 SD=1.21 | M=7.50 SD=3.21 | |
| MakeMePay | Control | 34 | M=50.32 SD=5.67 | M=4.71 SD=1.53 | 11 (32.4%) | M=6.94 SD=1.28 | M=7.91 SD=3.45 |
| Treatment | 42 | M=55.19 SD=6.10 | M=4.64 SD=1.51 | 11 (26.2%) | M=7.31 SD=1.44 | M=7.12 SD=3.26 | |
| Hotel | Control | 45 | M=50.51 SD=7.60 | M=4.42 SD=1.60 | 27 (60.0%) | M=4.80 SD=3.42 | M=7.04 SD=4.64 |
| Treatment | 47 | M=54.60 SD=6.00 | M=4.77 SD=1.29 | 21 (44.7%) | M=5.30 SD=3.72 | M=9.46 SD=6.34 |
| Scenario | Condition | Mean | Median | SD |
| Donation | Control | 62.54 | 55.0 | 37.12 |
| Treatment | 71.81 | 100.0 | 36.04 | |
| MakeMePay | Control | 60.82 | 60.0 | 35.19 |
| Treatment | 43.18 | 50.0 | 28.31 | |
| Combined (Active) | Control | 62.17 | 57.5 | 36.39 |
| Treatment | 65.11 | 80.0 | 36.23 |
| Scenario | Condition | Turns | Duration (min) | Time / Turn (min) |
| Donation | Control | M=6.74 SD=1.32 | M=8.49 SD=4.85 | M=1.27 SD=0.74 |
| Treatment | M=6.56 SD=1.21 | M=7.50 SD=3.21 | M=1.15 SD=0.49 | |
| .458 | .216 | .341 | ||
| MakeMePay | Control | M=6.94 SD=1.28 | M=7.91 SD=3.45 | M=1.16 SD=0.53 |
| Treatment | M=7.31 SD=1.44 | M=7.12 SD=3.26 | M=0.98 SD=0.41 | |
| .242 | .316 | .100 † |
| Donation | MakeMePay | Hotel | |||||||
| Predictor | SE | OR | SE | OR | SE | OR | |||
| Treatment | -0.47 | 0.48 | 0.63 | -0.39 | 0.53 | 0.68 | -0.66 | 0.44 | 0.52 |
| AI Experience | -0.32 | 0.24 | 0.73 | 0.09 | 0.29 | 1.09 | 0.16 | 0.19 | 1.18 |
| AI Expertise | 0.01 | 0.28 | 1.01 | 0.11 | 0.33 | 1.11 | -0.29 | 0.25 | 0.75 |
| Persuasion Experience | 0.26 | 0.14 | 1.30 | 0.31 | 0.19 | 1.36 | 0.16 | 0.12 | 1.17 |
| Persuasion Strategy | -0.76 | 0.50 | 0.47 | 0.16 | 0.55 | 1.18 | -0.15 | 0.45 | 0.86 |
| Scenario | Outcome | Factor | Ctrl | Ctrl (%) | Trt | Trt (%) |
| Donation | Accept | AI Related | 4 | 10.0 | 9 | 25.0 |
| Practical Factor | 12 | 30.0 | 13 | 36.1 | ||
| Personal Factor | 24 | 60.0 | 14 | 38.9 | ||
| Reject | AI Related | 2 | 15.4 | 2 | 12.5 | |
| Practical Factor | 3 | 23.1 | 1 | 6.2 | ||
| Personal Factor | 8 | 61.5 | 13 | 81.2 |
| SE | |||
| Direct Effects | |||
| Treatment AI Literacy ( ) | 0.271 | 0.105 | |
| Treatment Trust ( ) | -0.009 | 0.151 | .856 |
| AI Literacy Persuasion ( ) | -0.036 | 0.133 | .721 |
| Trust Persuasion ( ) | 0.042 | 0.065 | .617 |
| Treatment Persuasion ( ) | -0.128 | 0.175 | .092 † |
| Scenario | Dimension | Control | Treatment | Combined |
| Donation | Truthfulness | 6.04 (1.08) | 5.94 (1.00) | 5.99 (1.04) |
| Authenticity | 5.85 (1.19) | 5.75 (0.99) | 5.80 (1.09) | |
| Respect | 6.44 (0.74) | 6.17 (0.83) | 6.31 (0.80) | |
| Equity | 5.06 (1.47) | 4.79 (1.81) | 4.92 (1.64) | |
| Society | 5.04 (1.47) | 4.75 (1.64) | 4.90 (1.55) | |
| MakeMePay | Truthfulness | 5.35 (1.52) | 5.62 (1.31) | 5.50 (1.40) |
| Scenario | Variable | Control | Treatment | t | df | p |
| Donation | Truthfulness | 6.04 | 5.94 | 0.47 | 103.82 | .64 |
| Authenticity | 5.85 | 5.75 | 0.48 | 101.85 | .63 | |
| Respect | 6.44 | 6.17 | 1.77 | 101.68 | .08 † | |
| Equity | 5.06 | 4.79 | 0.83 | 98.34 | .41 | |
| Society | 5.04 | 4.75 | 0.95 | 101.67 | .35 | |
| MakeMePay | Truthfulness | 5.35 | 5.62 | -0.81 | 65.54 | .42 |
| TARES (avg) | |||
| Scenario | Condition | ||
| Donation | Control | 5.69 | 0.77 |
| Treatment | 5.47 | 0.86 | |
| Combined | 5.58 | 0.82 | |
| MakeMePay | Control | 4.80 | 1.08 |
| Treatment | 4.97 | 1.22 | |
| Scenario | Perception | Control | Treatment | Combined |
| Donation | Persuasiveness | 5.31 (1.27) | 5.38 (1.29) | 5.35 (1.27) |
| Engagement | 6.02 (1.11) | 5.98 (0.87) | 6.00 (1.00) | |
| Role Fulfillment | 5.89 (1.22) | 5.92 (0.97) | 5.91 (1.10) | |
| User Autonomy | 5.61 (1.16) | 5.62 (1.42) | 5.61 (1.28) | |
| MakeMePay | Persuasiveness | 4.65 (1.79) | 4.98 (1.62) | 4.83 (1.69) |
| Engagement | 6.09 (0.93) | 5.95 (1.10) | 6.01 (1.03) |
| Scenario | Variable | Control | Treatment | t | df | p |
| Donation | Persuasiveness | 5.31 | 5.38 | -0.28 | 103.75 | .78 |
| Engagement | 6.02 | 5.98 | 0.20 | 100.20 | .85 | |
| Role Fulfillment | 5.89 | 5.92 | -0.16 | 100.23 | .87 | |
| User Autonomy | 5.61 | 5.62 | -0.02 | 98.44 | .99 | |
| MakeMePay | Persuasiveness | 4.65 | 4.98 | -0.83 | 67.30 | .41 |
| Engagement | 6.09 | 5.95 | 0.58 | 73.84 | .56 |
| Donation | MakeMePay | Hotel | ||||
| Strategy Category | % | % | % | |||
| Information-based | 519 | 10.2 | 85 | 2.4 | 125 | 6.7 |
| Credibility-based | 451 | 8.9 | 82 | 2.3 | 105 | 5.6 |
| Norm-based | 44 | 0.9 | 34 | 0.9 | 24 | 1.3 |
| Commitment-based | 123 | 2.4 | 116 | 3.2 | 4 | 0.2 |
| Relationship-based | 395 | 7.8 | 320 | 8.9 | 75 | 4.0 |
| Donation | MakeMePay | Hotel | ||||
| Strategy Type | (%) | (%) | (%) | |||
| Ethical Strategies | 2430 | 47.85 | 1841 | 51.00 | 1291 | 68.74 |
| Unethical Strategies | 0 | 0.00 | 40 | 1.11 | 0 | 0.00 |
| Non-strategy dialogue acts | 2648 | 52.15 | 1729 | 47.89 | 587 | 31.26 |
| Total | 5078 | 100.00 | 3610 | 100.00 | 1878 | 100.00 |
| Stage | Task | Concept Focus | Key Learning Objective |
| Pre-training | Token prediction (3 steps) | Auto-regression | LLMs generate text by predicting the next token based on probability distributions. |
| Fill-in-the-blank | AI Bias (Gender) | LLMs may reproduce stereotypical or biased content present in training data. | |
| Dialogue generation (movie scenario) | AI Manipulation | LLMs can learn and amplify emotionally charged content from data. | |
| Supervised Fine-Tuning (SFT) | Concept explanation | Instruction Following | LLMs learn to follow task instructions from supervised demonstration data. |
| Question answering | AI Hallucination | LLMs may produce fabricated or inaccurate information due to noisy or imperfect data. | |
| Message generation | AI Persuasion | LLMs can generate persuasive messages by mimicking demonstration examples. |
| Name | Brand | Price | Rating | Reviews | Availability | Promoted |
| Marriott Times Square Central | Marriott | $216 | 4.7 | 5400 | 1 | Yes |
| Hilton Fifth Avenue Midtown | Hilton | $214 | 4.6 | 4700 | 2 | Yes |
| Hyatt Theater District | Hyatt | $212 | 4.6 | 4100 | 3 | Yes |
| Marriott Bryant Park | Marriott | $209 | 4.6 | 4500 | 10 | No |
| Hilton Times Square West | Hilton | $214 | 4.5 | 3900 | 2 | Yes |
| Hyatt Grand Central Midtown | Hyatt | $205 | 4.5 | 3000 | 11 | No |
AI Literacy
AI literacy develops people's ability to understand, use, evaluate, and shape AI systems responsibly across everyday, educational, and professional settings.
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