RationalRewards: Reasoning Rewards Scale Visual Generation Both Training and Test Time

Visual reward models are essential for evaluating and improving visual generation models, yet existing approaches typically map task conditions and candidate outputs directly to scalar rewards, leaving implicit what should be evaluated for each individual case. We introduce Think Before You Score, a paradigm that explicitly determines what matters for each case before judging how well the candidate performs. Following this principle, we propose the Thinking Reward Model (TRM), which formulates case-adaptive rubrics, performs rubric-guided assessment, and produces fine-grained pointwise rewards. We further observe that conventional pairwise preference optimization can induce score polarization, and introduce Pairwise Dual-Group Relative Policy Optimization (PD-GRPO), which leverages pairwise supervision to improve reward discrimination while preserving fine-grained pointwise scoring. Extensive experiments on image generation and editing reward-modeling benchmarks demonstrate that TRM achieves state-of-the-art performance among open-source reward models while remaining highly competitive with proprietary alternatives. Moreover, using TRM as a reward for reinforcement learning consistently improves diverse visual generation models, demonstrating that its fine-grained, case-adaptive rewards translate into effective optimization signals for visual generation.

Recent text-to-image generation models have achieved remarkable visual quality, but improving them through post-training remains challenging because no single reward signal captures the full range of human preference. In this work, we develop a simple and effective post-training recipe for open-domain text-to-image generation based on the composition of complementary reward signals. Our reward system consists of two main components: a preference reward, trained on large-scale human preference data using a Bradley-Terry objective to capture overall human aesthetic and perceptual preferences, and rubric-based rewards, which explicitly evaluate prompt faithfulness and other desirable properties while providing safeguards against reward hacking. A key challenge is how to combine these heterogeneous reward signals. We show that a naive weighted average leads to suboptimal optimization behavior, and propose a simple reward composition strategy that more effectively balances preference optimization with rubric satisfaction. In the Arena text-to-image leaderboard (https://arena.ai/), our RL-trained Flux2dev achieves an Elo rating 69 points above the base model, and our post-trained Ideogram-4 surpasses every open-source model on the leaderboard, reaching an Elo of 1223.5. (Claims of state-of-the-art performance are based on the Arena leaderboard snapshot as of September 4, 2026.) Our results suggest that effective rewards for frontier generative-model training require broad coverage of user intent and robustness to exploitation under optimization. To support reproducible research, we release Arena-T2I-Training, a 1K subset of training data that recovers some gains of full-scale training, providing a resource that we hope will facilitate future work on post-training for text-to-image models.

Reward models are central to text-to-image post-training, but visual preference is subjective and better represented as a distribution over rubric scores than as a deterministic scalar. Existing scalar, score-token, and pairwise reward models over-compress uncertainty and fine-grained score differences, while reasoning-based generative rewards provide stronger judgments but are costly to deploy and difficult to use as direct optimization signals. We propose Z-Reward, a teacher-student reward modeling framework that decouples reasoning-heavy judgment from efficient reward deployment. The teacher is a large VLM that uses reasoning to infer rubric-aligned score distributions, and is trained with Group-wise Direct Score Optimization (GDSO), which combines policy-gradient rewards from distribution expectations with direct pointwise and pairwise supervision on score distributions and score gaps. The student is trained with Reasoning-Internalized Score Distillation (RISD), which transfers the teacher's reasoning-conditioned score distribution into a compact VLM without requiring explicit reasoning chains at inference time. On our internally annotated evaluation set, the 27B GDSO teacher reaches 89.6% human preference accuracy, outperforming SFT, RewardDance, and GRPO, while the 9B RISD student reaches 88.6%, outperforming the OPD baseline and closely matching the larger teacher. We further show that Z-Reward can serve as a differentiable reward signal for text-to-image optimization, yielding a 41.3% net human-preference improvement over the SFT baseline.