TokenFormer: Unify the Multi-Field and Sequential Recommendation Worlds

Unified recommendation models aim to jointly model non-sequential multi-field features and sequential user behaviors, but existing interaction-centric designs mainly focus on mixing heterogeneous tokens within each layer. We argue that scalable unified recommendation also requires controlling how intent information is carried, filtered, and preserved across stacked blocks. Inspired by flow-based representation dynamics, we introduce feature transport, a view that treats deep unified recommendation as a discrete context-conditioned representation evolution process. We propose CRAFT, a Contextual Residual Adaptive Feature Transport block, which summarizes non-sequential features into a reliability-aware contextual field and uses it to generate residual displacement and memory-preserving signals for intent and sequence representations. In this way, non-sequential context acts as an active controller of representation evolution rather than a passive object of interaction. In the TAAC2026 advertising recommendation competition, CRAFT achieves a test AUC of 0.838090, surpassing the previous leaderboard-best score of 0.83798. Scaling experiments further show that CRAFT benefits from both depth and width expansion: stacking CRAFT to six blocks improves test AUC to 0.838148, while increasing the hidden dimension reaches 0.838106. These results demonstrate the effectiveness, scalability, and generalization potential of the feature transport paradigm. Source code: https://github.com/AshleyLuo001/CRAFT

Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories. Production systems couple them only loosely. To unify the two, we present UniDot, a novel architecture for post-click conversion prediction built from the factorization-machine (FM) point of view: the embedding inner product---which powers collaborative filtering and lets a recommender generalize to unseen user--item pairs---is the same primitive as attention's query dot key scoring, so a single dot-product of tokens can underlie both feature interaction and sequence modeling. UniDot tokenizes non-sequential fields and multi-domain behavioral sequences into one shared token space and stacks a single macro-block in which a token-mixing bus and a sequence-retrieval bus (item tokens cross-attending the histories) run in parallel and exchange state each layer through an MLP-Mixer fusion, while an FM Highway carries explicit per-layer dot-product interactions around the residual stack directly to the classifier. The sequence side is embedded once per forward pass and shared by all consumers, bounding inference latency. Trained with a dual sparse/dense (Adagrad + Muon) optimizer, an auxiliary conversion-delay head, and multi-path mutual learning, UniDot finished as the runner-up on the Industrial track of the TAAC KDD Cup 2026.

Transformer architectures have achieved remarkable success across diverse domains; however, directly applying their standard self-attention mechanism to recommendation often yields suboptimal performance, sometimes even trailing behind well-designed simple recommendation models. In this paper, we reveal that this performance bottleneck stems from severe embedding and attention collapse unique to recommendation scenarios. The heterogeneity and long-tail nature of recommendation data lead to a severe spectral collapse dominated by a few principal singular values. We further theoretically demonstrate that this triggers a vicious cycle in recommendation model's forward and backward propagation, which accelerates embedding and attention collapse and limits the model's scaling capability with increased depth. To address these issues, we propose SpecFormer, a novel Spectral-Aware Transformer designed for mitigating embedding and attention collapse in recommendation. Specifically, SpecFormer introduces 1) a Learnable Spectral Softening module to dynamically smooth the singular values distribution of the input token embeddings; 2) a Spectrum-softened Attention mechanism to model feature interaction under a more uniform spectral distribution space; 3) a Spectral Residual Position Encoding via Taylor expansion of singular values, explicitly providing a spectral inductive bias for feature interactions. Extensive experiments on one industrial and two public datasets demonstrate that SpecFormer significantly outperforms state-of-the-art baselines. Notably, SpecFormer has been successfully deployed in a real-world commercial recommender system and exhibits exceptional scaling capabilities: stacking SpecFormer layers actively improves the attention effective rank and recommendation performance.