Driving Engagement in Daily Fantasy Sports with a Scalable and Urgency-Aware Ranking Engine

Recently, Generative Recommenders (GRs) have emerged as a transformative recommendation paradigm by replacing traditional item IDs with semantic indices (SIDs). Owing to the exceptional generative capabilities of diffusion models, a few pioneering works explore developing GRs with diffusion architectures as the backbone. However, a fatal limitation of existing diffusion-based GRs is that the diffusion process applies uniformly to all items within the historical interactions. In contrast, the user preference is shaped by multifaceted time-evolving factors and thus exhibits a non-stationary distribution in the temporal aspect. To bridge this gap, this study proposes a novel GR framework, named TDPM, by designing the time-aware diffusion on SID tokens. Specifically, TDPM explicitly integrates the impact of time-evolving user preferences into the diffusion process. In detail, the user preference is disentangled into (i) the period preference, which remains consistent over a long time-span, and (ii) the point preference, which is triggered by recent focal events. Extensive experiments on three public real-world datasets demonstrate the significant superiority of TDPM over the state-of-the-art baselines. TDPM achieves average improvements of up to 29.21% and 25.45% in terms of HR@20 and NDCG@20, respectively. The ablation study further underscores the necessity of time-aware token diffusion in diffusion-based GRs.

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While frequency-domain analysis offers a global perspective to address this, existing approaches typically treat user sequences in isolation, overlooking the crucial context of the target item. In this work, we present a novel empirical observation: user attention scores exhibit distinct spectral entropy distributions when conditioned on positive versus negative target items. Specifically, true user interests manifest as highly concentrated spectral patterns with lower entropy in the frequency domain, whereas irrelevant behaviors appear as high-entropy noise. Leveraging this insight, we propose the Frequency-Enhanced Deep Interest Network (FEDIN). FEDIN introduces a frequency-domain branch that utilizes a target-aware spectrum filtering mechanism to isolate these periodic interest signals. Extensive experiments on three public datasets demonstrate that FEDIN consistently outperforms state-of-the-art sequential recommendation baselines, demonstrating superior robustness against noise. We have released our code at: https://github.com/otokoneko/FEDIN.

Repurchase behavior is a primary signal in large-scale retail recommendation, particularly in categories with frequent replenishment: many items in a user's next basket were previously purchased, and their timing follows stable, item-specific cadences. Yet most next basket repurchase recommendation models represent history as a sequence of discrete basket events indexed by visit order, which cannot explicitly model elapsed calendar time or update item rankings as days pass between purchases. We present CASE (Cadence-Aware Set Encoding) for next basket repurchase recommendation, which decouples item-level cadence learning from cross-item interaction, enabling explicit calendar-time modeling while remaining production-scalable. CASE represents each item's purchase history as a calendar-time signal over a fixed horizon, applies shared multi-scale temporal convolutions to capture recurring rhythms, and uses induced set attention to model cross-item dependencies with sub-quadratic complexity, allowing efficient batch inference at scale. Across three public benchmarks and a proprietary dataset, CASE consistently improves precision, recall, and NDCG at multiple cutoffs compared to strong next basket recommendation baselines. In a production-scale evaluation with tens of millions of users and a large item catalog, CASE achieves up to 8.6% relative precision lift and 9.9% relative recall lift at top-5, showing that scalable cadence-aware modeling yields measurable gains in both benchmark and industrial settings.