LLMAR: A Tuning-Free Recommendation Framework for Sparse and Text-Rich Industrial Domains

Scaling recommender systems via large language models (LLMs) has become a prominent trend in the industry. However, aligning the LLM's semantic space with the recommender's ID space via post-training (e.g., SFT and RL) remains challenging. Existing LLM4Rec paradigms are bottlenecked by two main issues: (1) the difficulty of measuring and improving chain-of-thought (CoT) quality in open-domain recommendation during SFT, and (2) the neglect of the trade-off between LLM semantic rewards and recommendation preference rewards during RL alignment. Inspired by these challenges, we present Taiji, a novel LLM-as-Enhancer framework designed for industrial recommender systems. To overcome the SFT bottleneck, we utilize reverse-engineered reasoning and open-ended rejection sampling to generate high-quality, domain-specific CoT data. To resolve the RL alignment issue, we propose Pareto Optimal Policy Optimization (POPO), which adaptively adjusts cross-domain reward weights. Theoretically, it achieves an optimal trade-off between the semantic world knowledge of LLMs and the collaborative ID features representing online user preferences. Extensive offline evaluations and online A/B tests validate the effectiveness of Taiji. Deployed on Kuaishou's advertising platform since May 2026, Taiji currently serves over 400 million users daily, yielding significant commercial revenue and demonstrating its robust scalability in web-scale environments.

Industrial recommendation systems serve billions of users through a multi-stage funnel -- retrieval, early-stage ranking, and re-ranking -- where the final re-ranking step disproportionately shapes user engagement and downstream performance, particularly for carousel and grid display formats. Despite growing enthusiasm for Large Language Models (LLMs) in recommendation, three gaps hinder industrial adoption: (1) most efforts target retrieval and ranking, leaving re-ranking -- the stage closest to the final user experience -- largely underexplored; (2) LLMs are typically deployed zero-shot or via supervised fine-tuning, underutilizing the reasoning capabilities unlocked by reinforcement learning (RL) on verifiable rewards; (3) deployed catalogs index billions of items with non-semantic identifiers that lie outside any base-LLM vocabulary. We present GR2 (Generative Reasoning Re-Ranker), an end-to-end framework that combines (i) mid-training on semantic IDs produced by a tokenizer with >=99% uniqueness, (ii) reasoning-trace distilled from a stronger teacher via targeted prompting and rejection sampling, and (iii) RL with verifiable rewards purpose-built for re-ranking. To make GR2 resource-viable, we further (iv) introduce a context compressor that amortizes training cost, On-Policy Distillation (OPD) as a scalable alternative to SFT -- which we find collapses at industrial scale -- and reasoning distillation for low-latency serving. GR2 delivers +18.7% R@1, +7.1% R@3, and +9.6% N@3 over legacy baselines on industrial-scale traffic. We further find that reward design is critical in re-ranking: LLMs often hack rewards by preserving the incoming order or exploiting position bias, motivating conditional verifiable rewards as essential industrial components.

Cross-domain recommendation is a core problem in content-to-e-commerce platforms. Its objective is to leverage user interactions with content to infer potential purchasing intent on the e-commerce side, thereby enhancing conversion rates and commercial value. However, in real industrial scenarios, cross-domain recommendation faces multiple challenges: significant semantic gaps exist between different domains, and user cross-domain behavior sequences are often massive in scale and rich in noise. Although large language models (LLMs) possess powerful semantic understanding and reasoning capabilities, their millisecond-level inference latency makes direct application in online recommendation systems difficult. To address these issues, this paper introduces AIR (Atomic Intent Reasoning), an LLM-driven cross-domain recommendation framework designed for industrial-grade deployment. By migrating LLM inference to the offline phase and dynamically constructing user intent representations through efficient retrieval and composition during online operations, it achieves approximately 400* inference acceleration while maintaining semantic consistency. Experimental results across multiple public datasets demonstrate that our method achieves state-of-the-art performance in cross-domain recommendation tasks. Furthermore, large-scale online A/B testing conducted in Kuaishou E-commerce's real-world business scenarios shows that our approach delivers stable and significant improvements across multiple core business metrics, including a +3.446% increase in GMV, fully validating its effectiveness and practical value in industrial-scale recommendation systems.