Enhancing Zero-shot Personalized Image Aesthetics Assessment with Profile-aware Multimodal LLM
Authors: Chun Wang, Chenfeng Wei, Chenyang Liu, Weihong Deng
Organizations: Mashang Consumer Finance Co., Ltd., Chongqing, China · Xi’an Jiaotong-Liverpool University, Suzhou, China · Beijing University of Posts and Telecommunications, Beijing, China
Personalized image aesthetics assessment (PIAA) aims to predict an individual user's subjective rating of an image, which requires modeling user-specific aesthetic preferences. Existing methods rely on historical user ratings for this modeling and therefore struggle when such data are unavailable. We address this zero-shot setting by using user profiles as contextual signals for personalization and adopting a profile-based personalization paradigm. We introduce P-MLLM, a profile-aware multimodal LLM that augments a frozen LLM with selective fusion modules for controlled visual integration. These modules selectively integrate visual information into the model's evolving hidden states during profile-conditioned reasoning, allowing visual information to be incorporated in a profile-aware manner. Experiments on recent PIAA benchmarks show that P-MLLM achieves competitive zero-shot performance and remains effective even with coarse profile information, highlighting the potential of profile-based personalization for zero-shot PIAA.
Personalized Image Aesthetic Assessment (PIAA) aims to predict aesthetic ratings of images that vary across individuals. The aesthetic preferences manifest to different extents across distinct visual stimuli and exhibit cohort-specific patterns. Motivated by the above fact, this paper presents a Multimodal Large Language Model (MLLM)-based approach, which models individual aesthetic preferences by Preference-Rich sample mining and Aesthetically-resonant Cohort merging (PRAC). Specifically, PRAC first identifies preference-rich samples by analyzing both Collective Controversy and Personalized Deviation of images, maximizing the utility of limited user data. Based upon the preference-rich samples, cross-user preference similarities are measured by comparing preference embeddings. Then, a cohort-based model merging strategy, is proposed by aggregating preference patterns from aesthetically-resonant users, which further enhances the personalization for the target individual. Extensive experiments and comparisons on four benchmark PIAA databases demonstrate the superiority of the proposed PRAC model over the state-of-the-arts. The code and model will be public at https://github.com/yzc-ippl/PRAC.
Text-to-image diffusion models are increasingly deployed in open-ended creative contexts, yet their outputs remain impersonal, optimized for aggregate aesthetics rather than individual taste. Human preferences are pluralistic: one user favoring muted, nostalgic portraits may prefer vibrant street photography, while another gravitates toward dreamy film aesthetics. Existing methods require dense interaction histories or per-user fine-tuning, failing in cold-start settings and collapsing context-dependent preferences into a static representation. We introduce zero-shot image personalization from personas (ZIPP), which conditions image generation on natural-language personas (concise descriptors of a user's identity and aesthetic sensibilities) without any user-specific data or weight updates. ZIPP uses an LLM to rewrite prompts from the perspective of a given persona, steering diffusion models toward personalized outputs. To mine personas at scale, we train an inductive Graph Attention Network over a 22M-user Reddit interaction graph with dual contrastive objectives aligning graph structure with visual behavior, then verbalize learned representations into natural-language personas via an MLLM. We introduce ZIPBench, the first zero-shot personalization benchmark with 1.5K users, graph-mined personas, and 40K generated images. Across four benchmarks and 14 LLMs spanning five model families, persona conditioning yields consistent gains (13-20%), with frontier models benefiting most. In the few-shot setting, ZIPP matches or exceeds fine-tuned baselines trained on 100+ examples per user. ZIPP achieves the lowest preference distributional divergence (CMMD 0.16 vs. 0.55), and IPF-normalized demographic evaluation shows it substantially reduces subpopulation bias present in existing methods. Human evaluation confirms a 79% win rate over generic generation and 58-65% over all fine-tuned baselines.
Recent text-to-image models such as DALLE-3 excel at following diverse prompts yet remain blind to individual aesthetic preferences. We study personalized image generation, where models must align outputs with a user's implicit visual preferences based on a few historically preferred images and a short prompt. To this end, we introduce PIPBench, the first profile-inclusive benchmark for evaluating personalized image generation. We further propose a novel data construction pipeline that leverages psychological and demographic profiling dimensions for both real-user data collection and scalable agent-based data generation. Using PIPBench, we conduct a thorough evaluation of representative line of methods. Our experiments reveal key limitations in existing methods, suggesting new challenges and opportunities for personalized text-to-image synthesis. Project page: https://wuyuhang05.github.io/PIPBench/