HORIZON: A Benchmark for In-the-wild User Behaviour Modeling
Authors: Arnav Goel, Pranjal A Chitale, Bhawna Paliwal, Bishal Santra, Amit Sharma
Abstract
User behavior in the real world is diverse, cross-domain, and spans long time horizons. Existing user modeling benchmarks however remain narrow, focusing mainly on short sessions and next-item prediction within a single domain. Such limitations hinder progress toward robust and generalizable user models. We present HORIZON, a new benchmark that reformulates user modeling along three axes i.e. dataset, task, and evaluation. Built from a large-scale, cross-domain reformulation of Amazon Reviews, HORIZON covers 54M users and 35M items, enabling both pretraining and realistic evaluation of models in heterogeneous environments. Unlike prior benchmarks, it challenges models to generalize across domains, users, and time, moving beyond standard missing-positive prediction in the same domain. We propose new tasks and evaluation setups that better reflect real-world deployment scenarios. These include temporal generalization, sequence-length variation, and modeling unseen users, with metrics designed to assess general user behavior understanding rather than isolated next-item prediction. We benchmark popular sequential recommendation architectures alongside LLM-based baselines that leverage long-term interaction histories. Our results highlight the gap between current methods and the demands of real-world user modeling, while establishing HORIZON as a foundation for research on temporally robust, cross-domain, and general-purpose user models.
User preferences evolve across months of interaction, and tracking them requires inferring when a stated preference has been changed by a subsequent life event. We define this problem as long-horizon personalization and observe that progress on it is limited by data availability and measurement, with no existing resource providing both naturalistic long-horizon interactions and the ground-truth provenance needed to diagnose why models fail. We introduce a data generator that produces conversations from a structured mental state graph, yielding ground-truth provenance for every preference change across 6-month timelines, and from it construct HorizonBench, a benchmark of 4,245 items from 360 simulated users with 6-month conversation histories averaging ~4,300 turns and ~163K tokens. HorizonBench provides a testbed for long-context modeling, memory-augmented architectures, theory-of-mind reasoning, and user modeling. Across 25 frontier models, the best model reaches 52.8% and most score at or below the 20% chance baseline. When these models err on evolved preferences, over a third of the time they select the user's originally stated value without tracking the updated user state. This belief-update failure persists across context lengths and expression explicitness levels, identifying state-tracking capability as the primary bottleneck for long-horizon personalization.
Existing personalized LLM benchmarks primarily rely on textual personas or isolated behavioral signals, providing limited evaluation of cross-domain behavioral personalization, where responses must be grounded in heterogeneous daily-life activities. To address this gap, we introduce LUNAR, the first benchmark for evaluating how LLMs personalize responses from longitudinal app interaction histories across universal daily-life domains, including clothing, food, housing, and mobility. To support scalable benchmark construction while mitigating data sparsity and privacy concerns, LUNAR uses a multi-stage coarse-to-fine synthesis pipeline grounded in real-world behavioral patterns. Fidelity analyses show closer alignment with real behavioral distributions than other synthetic benchmarks. Experiments on 19 mainstream LLMs show that access to behavioral logs is necessary but not sufficient for deep personalization: neither more context nor larger models guarantees better performance; effective personalization depends on selecting and integrating relevant evidence across domains. Direct retrieval of fine-grained behavioral records consistently outperforms compressed memory, while stronger personalization can come at the cost of privacy protection. These findings identify evidence selection, cross-domain integration, and privacy control as key challenges for personalized LLMs.
Many decision-support settings require systems that adapt to individual users, but evaluation data for this problem remain limited. Existing benchmarks for user understanding often rely on simulated users or model-generated behavior, even though recent work cautions that model-based simulations can diverge systematically from human behavior. We introduce \textsc{BehaviorBench}, a benchmark for evaluating personalized decision modeling from real-world behavioral traces. \textsc{BehaviorBench} reconstructs wallet-level decision histories from observed public prediction-market and on-chain records, and organizes them into two complementary task layers: \emph{Belief prediction}, which predicts a user's final revealed stance and confidence in a market, and \emph{Trade prediction}, which predicts the direction and amount of individual transactions. Across 2,000 evaluation wallets, the benchmark contains 141,445 Belief instances and 1,485,972 Trade instances, with disjoint support pools for retrieval-based evaluation. We evaluate frontier and open-weight generative models under four history interfaces: no personalization, direct recent history, generated user profiles, and retrieved support-wallet evidence. Personalization improves Belief prediction more consistently than Trade prediction, model rankings change across task layers and metrics, and different history interfaces expose different failure modes. \textsc{BehaviorBench} provides an evaluation setting for studying whether personalized methods can use real-world behavioral evidence rather than simulated users alone.