LUNAR: Benchmarking Personalized Large Language Models on UNiversal User BehAvioR Logs
Authors: Jiahao Zhang, Yongzhi Tong, Zelin Fu, Pengde Zhao, Yanmei Jiang, Jiang Feng, Min Yang
Organizations: 1Shenzhen University of Advanced Technology · ♣Work done at Ant Group · 2Ant Group · †Corresponding authors
Abstract
Existing personalized LLM benchmarks primarily rely on textual personas or isolated behavioral signals, providing limited evaluation of cross-domain behavioral personalization, where responses must be grounded in heterogeneous daily-life activities. To address this gap, we introduce LUNAR, the first benchmark for evaluating how LLMs personalize responses from longitudinal app interaction histories across universal daily-life domains, including clothing, food, housing, and mobility. To support scalable benchmark construction while mitigating data sparsity and privacy concerns, LUNAR uses a multi-stage coarse-to-fine synthesis pipeline grounded in real-world behavioral patterns. Fidelity analyses show closer alignment with real behavioral distributions than other synthetic benchmarks. Experiments on 19 mainstream LLMs show that access to behavioral logs is necessary but not sufficient for deep personalization: neither more context nor larger models guarantees better performance; effective personalization depends on selecting and integrating relevant evidence across domains. Direct retrieval of fine-grained behavioral records consistently outperforms compressed memory, while stronger personalization can come at the cost of privacy protection. These findings identify evidence selection, cross-domain integration, and privacy control as key challenges for personalized LLMs.
Despite growing interest, most evaluations of large language models' (LLMs') personalization abilities have relied on synthetic data. It remains unclear how well current personalization systems work for real users. In this paper, we study the gap in LLM personalization performance when using synthetic versus human data. We collect human conversations (550 conversations) and judgments across three stages of personalization: extracting user attributes from conversations (5,949 judgments), pairing relevant attributes with new prompts (11,919), and incorporating relevant attributes into a personalized response (1,101). Incorporating human data reveals system limitations at each stage. Models struggle to extract attributes from human conversations, disagree with human judgments on relevant attributes, and generate personalized responses that humans judge no better than generic responses (though that LLM judges widely rate as better). We introduce two lightweight training-based interventions that shift automated personalization evaluation closer to human data in our first two stages. However, in our third stage we find that learned reward models achieve only modest correlation with human ratings, suggesting that human-aligned personalization quality judgments are difficult to model directly. Our collected data provides a foundation for studying how models should extract, select, and incorporate user information in ways that humans find useful.
Large Language Models (LLMs) have demonstrated remarkable capabilities across diverse domains, yet personalizing their outputs to individual users remains an open challenge. Existing approaches predominantly adopt a flat behavioral paradigm, aggregating user behaviors without an explicit account of how they are organized into deeper behavioral structures. In this work, we draw on Pierre Bourdieu's Theory of Practice to propose PHF (Practice-Habitus-Field), a sociologically grounded framework that reconceptualizes LLM personalization through three hierarchical levels: individual behaviors as practices, their temporal accumulation into stable dispositions as habitus, and shared regularities across similar users as fields. We instantiate PHF through PHFCompass, a lightweight and model-agnostic implementation based on a frozen LLM. Experiments on the Language Model Personalization (LaMP) benchmark demonstrate consistent improvements across diverse tasks, while further analyses validate the interpretability and extensibility of the learned behavioral structures.
LLM-powered agents struggle with personalization when users issue raw, underspecified queries. In this setting, agents must infer latent intent, extract preferences from noisy interaction histories, and select among competing alternatives. Existing benchmarks rarely test this capability, as they often rely on user-refined queries or simplified histories. We introduce personalized product search (PPS), a testbed for agentic personalization under raw queries and diverse histories. We construct Agent Personalized Benchmark (APeB) from action logs, pairing underspecified intents with rich histories and user-viewed candidate items. Evaluating state-of-the-art LLMs with multi-step agent workflows, we find that models handle explicit queries well but struggle with early-stage queries requiring intent and preference discovery. Rubric analysis attributes this gap mainly to ineffective history use. A simple history-aware query-refinement pipeline, VQRA, yields consistent gains, highlighting the need for dedicated history-utilization modules in personalized agents.