The emerging threat of AR-LLM-based Social Engineering (AR-LLM-SE) attacks (e.g. SEAR) poses a significant risk to real-world social interactions. In such an attack, a malicious actor uses Augmented Reality (AR) glasses to capture a target visual and vocal data. A Large Language Model (LLM) then analyzes this data to identify the individual and generate a detailed social profile. Subsequently, LLM-powered agents employ social engineering strategies, providing real-time conversation suggestions, to gain the target trust and ultimately execute phishing or other malicious acts. Despite its potential, the practical application of AR-LLM-SE faces two major bottlenecks, (1) Cold-start personalization, Current Retrieval-Augmented Generation (RAG) methods introduce critical delays in the earliest turns, slowing initial profile formation and disrupting real-time interaction, (2) Static Attack Strategies, Existing approaches rely on fixed-stage, handcrafted social engineering tactics that lack foundation in established psychological theory. To address these limitations, we propose PhySE, a novel framework with two core innovations, (1) VLM-Based SocialContext Training, To eliminate profiling delays, we efficiently pre-train a Visual Language Model (VLM) with social-context data, enabling rapid, on-the-fly profile generation, (2) Adaptive Psychological Agent, We introduce a psychological LLM that dynamically deploys distinct classes of psychological strategies based on target response, moving beyond static, handcrafted scripts. We evaluated PhySE through an IRB-approved user study with 60 participants, collecting a novel dataset of 360 annotated conversations across diverse social scenarios.
Emerging AR-LLM-based Social Engineering attack (e.g., SEAR) is at the edge of posing great threats to real-world social life. In such AR-LLM-SE attack, the attacker can leverage AR (Augmented Reality) glass to capture the image and vocal information of the target, using the LLM to identify the target and generate the social profile, using the LLM agents to apply social engineering strategies for conversation suggestion to win the target trust and perform phishing afterwards. Current defensive approaches, such as role-based access control or data flow tracking, are not directly applicable to the convergent AR-LLM ecosystem (considering embedded AR device and opaque LLM inference), leaving an emerging and potent social engineering threat that existing privacy paradigms are ill-equipped to address. This necessitates a shift beyond solely human-centric measures like legislation and user education toward enforceable vendor policies and platform-level restrictions. Realizing this vision, however, faces significant technical challenges: securing resource-constrained AR-embedded devices, implementing fine-grained access control within opaque LLM inferences, and governing adaptive interactive agents. To address these challenges, we present UNSEEN, a coordinated cross-stack defense that combines an AR ACL (Access Control Layer) for identity-gated sensing, F-RMU-based LLM unlearning for sensitive profile suppression, and runtime agent guardrails for adaptive interaction control. We evaluate UNSEEN in an IRB-approved user study with 60 participants and a dataset of 360 annotated conversations across realistic social scenarios.
Generative AI makes social-engineering attacks more fluent, adaptive, and scalable, increasing the need for LLM-based de- fenders that can protect users during ongoing interactions. We ask whether such defenders identify the structural source of risk or merely react to surface cues. We formalize trust-chain localization: identifying whether an interaction fails at actor authority, asset control, verification sufficiency, or transaction path. We construct a controlled 300-case online-housing corpus spanning 20 scenario families, legitimate cases, four structural failure modes, and three surface conditions. Five defender models are evaluated on the same corpus in state- ful turn-by-turn and one-shot static settings, yielding 1,500 model-case evaluations per protocol and 3,000 in total. No model produced explicit unsafe compliance, yet defensive effectiveness varied sharply: intervention rates ranged from 0% to 96.3%. Protective action and correct structural localization were frequently decoupled, with models sometimes intervening while identifying the wrong trust component or recognizing a structural failure without taking protective action. Asset-control failures were a major localization bottleneck, surface sensitivity varied across models, and live-static differences were model-dependent. These findings show that safe-looking behavior alone is insufficient; live scam resistance must separately measure intervention, timing, structural localization, and false-positive behavior.
Large language models (LLMs) increasingly serve as interactive social agents, yet their ability to maintain coherent and authentic persona-level role-playing remains limited, particularly in realistic social scenarios. Existing research predominantly focuses on character-level settings and relies on static evaluation formats, failing to capture the complexity of everyday social interactions. In this work, we present PersonaArena, a dynamic simulation framework for evaluating and improving persona-level role-playing in LLMs. PersonaArena leverages a large, filtered corpus of user-generated social content to construct a nuanced persona bank, and elicits multi-turn, context-rich interactions within simulated social environments. Our framework features a multi-agent debating judge for holistic and unbiased assessment. Through extensive experiments, we demonstrate that PersonaArena enables rigorous evaluation and enhancement of LLMs' role-playing capabilities, advancing the development of more authentic and socially adept AI agents.