One Size Fits None: Heuristic Collapse in LLM Investment Advice

Large language models (LLMs) are increasingly deployed in financial contexts, raising critical concerns about reliability, alignment, and susceptibility to adversarial manipulation. While prior finance-related benchmarks assess LLMs' capabilities in stock trading, they are often restricted to small sample and fail to demonstrate LLM susceptibility to context with potential human bias. We introduce Fin-Bias (financial herding under long and uncertain financial context), a benchmark for evaluating LLM investment decision-making when faced with uncertainty and possible human-biased opinions. Fin-Bias includes 8868 long firm-specific analyst reports, including firm aspects summarized and analyzed by sophisticated analysts with investment ratings (Bullish/Neutral/Bearish) spanning from various industries. We present large language models with firm analyst reports with/without analyst investment ratings and even with 'fake' rating, to get investment ratings generated by LLMs. Our results reveal that LLMs tend to herd the explicit bias in context. We also develop a method to detect potential human opinions, which can encourage LLMs to think independently, some models even exceed human performance in predicting future stock return.

Investment competence is inherently personalized: the same market evidence can justify different actions for investors with different goals, horizons, portfolios, and risk boundaries. Yet financial LLMs are evaluated either by static question answering or by terminal profit and loss. The former omits agency; the latter cannot reveal whether a profitable action was grounded, profile-consistent, or merely lucky. We ask whether the community is using the wrong ruler for consequential agents. We introduce \textsc{InvestLogicBench}, a process-native benchmark containing 201,247 documented decisions from 151 real-world investors. Each episode instantiates a \textbf{P$\rightarrow$E$\rightarrow$R$\rightarrow$D$\rightarrow$O} trace: investor \textit{Profile}, observable market \textit{Events}, investment \textit{Reasoning}, executable \textit{Decision}, and delayed \textit{Outcome}. The release includes profile construction, point-in-time event binding, structured logic, horizons, outcomes, and post-mortems, and supports comprehension, profile-conditioned generation, and end-to-end replay. Across four leading LLMs, logical plausibility remains near 4/5 while event grounding is only 0.8--2.8/5; return and process quality also disagree. These results expose polished but weakly grounded reasoning that outcome-only evaluation hides. We further argue that P$\rightarrow$E$\rightarrow$R$\rightarrow$D$\rightarrow$O should be a data-system interface, requiring versioned profiles, temporal provenance, inspectable retrieval, decision ledgers, and replayable outcomes. Finance is our stress test for a broader class of personalized, consequential agents.

Large Language Models (LLMs) increasingly use user context such as memory, profiles, and role prompts to personalize their responses. This personalization can affect evidence-based judgment: the same evidence may lead to different conclusions under different user contexts. Finance provides a high-stakes setting to study this problem because decisions often depend on interpreting long and complex documents. We test this using 3,575 SEC filings across twelve LLMs. We compare persona-conditioned retrieval, neutral retrieval, and memory-framed context to separate the effect of evidence selection from the effect of interpretation. We find that most user-context spillover comes from how models interpret the same evidence under different roles, rather than from retrieving different evidence. We then test two simple mitigation strategies: expressing the same investor mindset as a user profile instead of an assistant role, and separating evidence-based and personalized outputs. Both reduce spillover, but neither removes it completely, and their effectiveness varies substantially across models.