FreeScale: Distributed Training for Sequence Recommendation Models with Minimal Scaling Cost

The rapid scaling of large language model training requires distributing GPU resources across multiple data center buildings and regions. We refer to such paradigm as "scale-across" training. As infrastructure expands, the system design space becomes increasingly intricate, encompassing new model architectures, hardware heterogeneity, and evolving communication patterns. Drawing from Meta's production experience, we highlight the complexities of deploying training jobs across a few data centers housing hundreds of thousands of GPUs. To accelerate exploration of the large design space and to enable efficient training for frontier model development, we conduct in-depth characterization of three key design dimensions: parallelism placement, parallelism scheduling, and network layer technologies. We then propose ScaleAcross Explorer, an optimizer that considers the interplay of design dimensions and holistically optimizes scale-across training. Testbed experiments and simulations demonstrate up to 64.62% training speedups over production configuration and up to 37.59% training speedups over the state-of-the-art baseline across a wide range of design points.

Modern recommendation models gain prediction quality by scaling feature-interaction and sequence modules, but production cost constraints cap how far systems can scale. In this work, we propose Request-Oriented Compute Sharing (ROCS), a modeling and inference paradigm that exploits a unique property of recommendation inference: each user request is evaluated against many candidates, while request-side features are shared across candidates. ROCS defers request-candidate interactions as late as possible, isolates candidate-dependent representations, and evaluates substantial portions of the model once per request rather than once per candidate, significantly improving inference efficiency while maintaining or improving prediction quality. To realize this paradigm, we develop Generalized Layer Masking (GLM) to enforce candidate isolation in feature-interaction architectures, and Deep Cross Attention (DCA) to extend request-oriented sharing to sequence architectures. To support efficient GPU deployment, we co-design In-Kernel Broadcast Optimization (IKBO) that significantly accelerates ROCS model execution. Experiments on public benchmarks show that ROCS consistently improves the quality-efficiency tradeoff across recommendation backbones. On production-scale workloads, ROCS achieves up to a 3x QPS improvement on retrieval models without quality degradation and a 0.5% relative LogLoss improvement with a 50% QPS gain on a short-form video ranking model. ROCS has been deployed across large-scale recommendation systems spanning ads and organic surfaces, retrieval and ranking stages, and more than two orders of magnitude in inference complexity, delivering significant online gains at reduced infrastructure cost.

Modern Deep Learning Recommendation Models (DLRMs) follow scaling laws with sequence length, driving the frontier toward ultra-long User Interaction History (UIH). However, the industry-standard "Fat Row" paradigm, which pre-materializes these sequences into every training example, creates a storage and I/O wall where data infrastructure usage exceeds GPU training capacity due to data redundancy that is amplified in multi-tenant environments where models with vastly different sequence length requirements share a union dataset. We present a \emph{versioned late materialization} paradigm that eliminates this redundancy by storing UIH once in a normalized, immutable tier and reconstructing sequences just-in-time during training via lightweight versioned pointers. The system ensures Online-to-Offline (O2O) consistency through a bifurcated protocol that prevents future leakage across both streaming and batch training, while a read-optimized immutable storage layer provides multi-dimensional projection pushdown for heterogeneous model tenants. Disaggregated data preprocessing with pipelined I/O prefetching and data-affinity optimizations masks the latency of training-time sequence reconstruction, keeping training throughput compute-bound by GPUs. Deployed on production DLRMs, the system reduces training data infrastructure resource usage while enabling aggressive sequence length scaling that delivers significant model quality gains, serving as the foundational data infrastructure for modern recommendation model architectures, including HSTU and ULTRA-HSTU.