Sentiment Analysis of Mobile Legends App Reviews Using Machine Learning and LSTM-Based Deep Learning Models

This paper investigates sentiment classification of Steam game reviews using an attention-based Bidirectional Long Short-Term Memory (BiLSTM) model. Using a dataset of 50,000 reviews sampled from a larger Steam review corpus, the authors compare a traditional machine learning baseline based on TF-IDF and PyCaret AutoML with a deep learning approach implemented in PyTorch. The proposed BiLSTM+Attention model is trained with class-weighted cross-entropy to address class imbalance and achieves 83% accuracy and 85% weighted F1-score on the test set, with 90% recall for negative reviews. The paper also presents attention visualizations to show interpretability by highlighting sentiment-bearing words. The study concludes that the BiLSTM+Attention model is effective for analyzing user sentiment in Steam reviews and useful for helping developers understand player feedback.

The exponential growth of social media has created an urgent need for automated systems to analyze unstructured public sentiment in real time. This study compares a traditional Logistic Regression model using TF-IDF features with a deep learning Bidirectional Long Short-Term Memory (BiLSTM) architecture on a 10,000-tweet subset of the Sentiment140 dataset. Experimental results show that Logistic Regression outperformed BiLSTM, achieving an accuracy of 73.5% compared with 69.17%, while the deep learning model exhibited mild overfitting. These findings suggest that for medium-scale informal text data, classical machine learning with robust feature extraction can outperform more complex deep learning approaches. Finally, the trained models were integrated into an interactive web application using Streamlit and deployed on Hugging Face Spaces for public access.

Consumer reviews play an important role in shaping brand perception and business strategies, particularly in service-driven industries such as retail coffee. This study presents a comparative sentiment analysis framework for Starbucks customer reviews using classical machine learning and deep learning approaches. The dataset, collected from ConsumerAffairs, contains more than 700 reviews and was analyzed through preprocessing and exploratory data analysis to identify temporal and geographic patterns. Sentiment labels were generated by binarizing star ratings, with ratings of 4 and 5 classified as positive and ratings of 1 to 3 as negative. The resulting dataset was substantially imbalanced toward negative sentiment. Five machine learning classifiers, including Logistic Regression, Support Vector Machine (SVM), Decision Tree, Random Forest, and Naive Bayes, were evaluated alongside five deep learning models: LSTM, RNN, Bidirectional LSTM, GRU, and CNN. Model performance was assessed using accuracy, precision, recall, and F1-score. SVM achieved the highest accuracy among the machine learning models at 91.0 percent, while Bidirectional LSTM showed the strongest performance among the deep learning models and demonstrated good generalization on unseen data. The findings also show that class imbalance negatively affected positive sentiment recall across several models. Overall, this study provides a comparative evaluation of machine learning and deep learning approaches for real-world consumer sentiment analysis and highlights the importance of appropriate model selection and preprocessing for customer experience analytics in the retail coffee sector.