Led to Mislead: Adversarial Content Injection for Attacks on Neural Ranking Models

Large language models (LLMs) are increasingly used as rerankers in information retrieval, yet their ranking behavior can be steered by small, natural-sounding prompts. To expose this vulnerability, we present Rank Anything First (RAF), a two-stage token optimization method that crafts concise textual perturbations to consistently promote a target item in LLM-generated rankings while remaining hard to detect. Stage 1 uses Greedy Coordinate Gradient to shortlist candidate tokens at the current position by combining the gradient of the rank-target with a readability score; Stage 2 evaluates those candidates under exact ranking and readability losses using an entropy-based dynamic weighting scheme, and selects a token via temperature-controlled sampling. RAF generates ranking-promoting prompts token-by-token, guided by dual objectives: maximizing ranking effectiveness and preserving linguistic naturalness. Experiments across multiple LLMs show that RAF significantly boosts the rank of target items using naturalistic language, with greater robustness than existing methods in both promoting target items and maintaining naturalness. These findings underscore a critical security implication: LLM-based reranking is inherently susceptible to adversarial manipulation, raising new challenges for the trustworthiness and robustness of modern retrieval systems. Our code is available at: https://github.com/glad-lab/RAF.

Neural ranking models have become core components of modern information retrieval systems and important building blocks of AI systems such as retrieval-augmented generation (RAG) pipelines. However, their robustness remains insufficiently understood in the presence of large language models (LLMs), which can generate fluent and deceptive content at scale. This work investigates the vulnerability of neural ranking models to corpus poisoning attacks, in which an adversary injects a small number of maliciously crafted documents into the corpus to distort ranking behavior. We propose VerTox, the first framework to formulate corpus poisoning as a verifiable reward-guided reinforcement learning (RLVR) problem. By explicitly coupling ranking distortion with factual corruption through specialized reward shaping, we fine-tune compact LLMs into adversarial generators. Experiments demonstrate that our method achieves near-perfect attack success rates, producing adversarial documents that frequently rank higher than target documents across major neural ranking architectures, as well as a proprietary commercial embedding model. The generated adversarial documents are fluent and exhibit low perplexity, making them difficult to detect. Furthermore, by explicitly encouraging factual corruption, our adversarial documents significantly degrade the performance of a downstream RAG application.

Large language models (LLMs) increasingly rank products, documents, and recommendations for user queries, which makes manipulating these rankings a growing concern for fairness and information integrity. Research on generative engine optimization (GEO) has produced many manipulation methods, but each is evaluated on its own dataset with its own metrics, so their relative strength and detectability stay unclear. We present GEO-Bench, a benchmark that evaluates GEO ranking-manipulation attacks under one protocol. It unifies black-box prompt-based attacks (TAP, Zero-Shot), white-box gradient-based attacks (STS, RAF, StealthRank), and ten white-hat C-SEO strategies. We score every method on five datasets against a fixed open-weight ranker (Llama-3.1-8B-Instruct), using metrics for both effectiveness (NRG, Success@α, Promote@α) and stealth (keyword violation rate, perplexity ratio). Our evaluation shows that effectiveness and stealth trade off across adversarial attacks, that black-box content rewriting matches or exceeds gradient-based attacks on rank promotion while producing more fluent text and can evade both keyword- and perplexity-based detection on some domains, and that the access model does not predict attack strength. By standardizing datasets, attack implementations, and metrics, GEO-Bench enables the first direct comparison across these attack paradigms and supports the development of detection methods.