Same Voice, Different Lab: On the Homogenization of Frontier LLM Personalities

Persona prompting is widely used to construct user simulations with large language models (LLMs), yet it relies on a largely untested assumption: specifying one user attribute should change that attribute alone. We test this assumption and identify a systematic failure of selective control: across all eight black-box LLMs we audit, changing a target attribute also shifts responses on unspecified, non-target attributes. For example, describing a user as more risk-seeking shifts color choices, even though the prompt never mentions color; we term this cross-attribute influence. Semantic, contextual, and internal analyses collectively suggest that models treat a persona prompt as evidence about the user and extend the inferred profile to unspecified preferences, a process we call trait-conditioned completion. We next ask whether explicitly specifying non-target attributes restores selective control. When a non-target attribute is assigned a clear direction, models generally follow the declaration and suppress the target attribute's influence. However, when the same attribute is declared neutral, the target continues to affect choices across all five open-weight checkpoints, even when the model correctly reports the declared state. This disparity, the neutrality gap, demonstrates that successful persona following does not imply selective persona control, which additionally requires keeping non-target attributes stable. We operationalize this distinction with a three-state diagnostic that leaves the non-target attribute unspecified or declares it directional or neutral; because directional tests can be passed by simply following the stated persona, the neutral state reveals failures they miss. In a post hoc analysis of independent items, neutral declarations leave 51-81% of items target-sensitive, against at most 1 of 320 item-pole comparisons under directional ones.

Large language models exhibit recurring behavioural patterns -- personas -- that shape generalisation and safety, but we lack reliable tools for decomposing, measuring, and controlling them. Our central insight is to treat personas as positions in a space of behavioural traits, using the OCEAN framework to describe model personas in terms of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. We train low-rank adapters to amplify or suppress individual traits, and evaluate their effects using an LLM-judge calibrated against a human-validated panel, trait-specific multiple-choice benchmarks, and standard capability evaluations. Across six models from three families (4B-32B), we find that each adapter moves its target trait largely monotonically with scale, combines approximately additively with other adapters to construct mixed personas, and preserves performance on capability benchmarks at moderate scales. We further show that the induced trait axes affect safety-relevant behaviour in downstream evaluations: for example, moving along neuroticism and agreeableness axes affects frustration and sycophancy respectively. We also introduce an unsupervised psychometric pipeline that recovers four interpretable behavioural factors (tone, initiative, didacticism, epistemic caution) from model rollouts. Persona control can then be considered in terms of learning, scaling, and composing traits in weight space, providing a bridge between personality measurement, model editing, and safety.

What a language model will and will not do is largely set during post-training, but which behaviors it expresses, hides, or resists is not revealed by prompting alone. Persona vectors, behavioral directions in activation space, can probe this organization, but prior work covers only a handful of traits. We present the first systematic application of persona vectors at this scale, compiling a 53-trait inventory across four behaviorally distinct domains and labeling every trait in two open-weight models as natural (expressed at baseline), steerable latent but amplifiable, or intractable (resistant to standard extraction). Both models default to helpful, task-oriented behavior: all nine agentic traits are natural, and their default clinician behavior matches a board-certified psychologist's independent desirability judgments on 16 of 17 traits. Steering produces its largest gains on traits these defaults exclude: hyperbole, hallucination, and sycophancy. The same asymmetry holds across all 171 generic-trait pairs: two steerable traits can collapse the composition, but pairs involving a default never do. Where standard extraction fails on a trait like "evil," a vector transferred from a fine-tuned variant still recovers it, with the residual refusals appearing inside the model's chain-of-thought. Persona vectors are most informative not as a set of controls but as a probe of behavioral organization.