From Passive Feeds to Guided Discovery: AI-Initiated Interaction for Vague Intent in Content Exploration

Recommendation feeds work well when people are simply browsing, and search works well when they can formulate a query. Between these two cases is a common but poorly supported state: users feel that their feed has become repetitive, yet cannot clearly specify what they want instead. We refer to this state as vague intent. We present Red-Rec, an AI-supported exploration interface for this middle ground. After a period of browsing, the system summarizes patterns in the current feed (e.g., dominant content categories and possible latent interests), offers clickable exploration options, asks at most one follow-up question, and then gradually blends new content into the feed. The design is motivated by a formative study which found that users often recognize feed staleness but struggle to articulate alternatives, suggesting the need for proactive and low-effort interaction.We evaluated Red-Rec in a mixed-design lab study against three comparison conditions: a passive feed, search, and a user-initiated chat interface. Compared with user-initiated chat, Red-Rec led to broader exploration, higher serendipity ratings, and lower interaction effort. Participants in the AI-initiated condition typed very little , relying mainly on option selection, whereas participants in the user-initiated chat condition typed substantially more . We discuss how proactive, option-based AI support can help users move beyond repetitive feeds without undermining their sense of control, and we outline design implications for recommendation interfaces that support open-ended exploration.