Change My View? The Dynamics of Persuasion and Polarization in Online Discourse

Large language models (LLMs) are increasingly deployed as proxies for human participants in social simulations, yet whether they update their beliefs in response to persuasive arguments, as humans do, remains poorly understood. We conduct a systematic comparison using a naturally occurring online persuasion corpus in which original posters explicitly verify whether a reply changed their view. Our results show that LLMs achieve only slight agreement with humans (Cohen's kappa ranging from 0.079 to 0.178). Content-level analyses show that humans and LLMs agree on the strongest persuasion cues but diverge on finer ones: humans are more swayed by novel content and assertive language, whereas LLMs favor topical similarity and surface-level formatting. At the level of persuasion strategy, LLMs underweight emotional appeals and overweight credibility signals relative to humans, while the type of proposition under debate exerts no measurable effect on the degree of divergence. Furthermore, switching from first-person role-playing to third-person observation shifts all models toward greater resistance to persuasion, with the effect varying across persuasion strategies and textual features. These findings highlight the risk of treating LLM judgments as faithful proxies for human belief updating and point to structural differences in how LLMs and humans process persuasive discourse. Our code is available at https://github.com/tsinghua-fib-lab/LLM-belief-update-cmv.

Large language models can shift human beliefs across high-stakes domains, but most persuasion studies rely on pre/post belief change. These endpoint measures identify whether persuasion occurred, yet miss where and how beliefs moved within a dialogue. We present PERSUASIONTRACE, a framework for studying persuasion in human-LLM interaction. Built on a web-based experimental platform, PERSUASIONTRACE contributes a tool for multi-turn persuasion studies and a process-level evaluation protocol: it records multi-turn belief reports from human or simulated targets of persuasion, annotates persuader turns with rhetorical dimensions (logos/pathos/ethos), and evaluates simulators by fidelity to real human belief dynamics. Using this framework, we find that human targets group into two clusters of multi-turn belief updates and exhibit susceptibility to rhetorical strategies, and that LLMs are persuasive across generic and personalized topics, text and audio modalities, and multi-turn interactions. Prior work has chiefly used vanilla-prompted LLMs to simulate human targets, but we show that these simulators fail to replicate human belief dynamics. We introduce a Bayesian-network simulated target that maintains an explicit latent belief state over time so each persuader message yields cognitively realistic belief updates. In human-likeness evaluation, our Bayesian target scores near a human reference (81 vs 80), while baseline LLM targets score substantially lower (64). PERSUASIONTRACE reframes persuasion evaluation from endpoint movement alone to process fidelity, providing a stronger basis for scientific analysis and safer optimization of persuasive systems.

Large language models (LLMs) still struggle with strategic persuasion, largely because existing approaches either neglect information asymmetry or rely on unrealistic pre-commitment assumptions. We introduce a type-induced commitment-communication mechanism that grounds Bayesian Persuasion (BP) in natural language dialogue without pre-commitment: the persuader narrates their potential types (e.g., honest vs. dishonest) to dynamically construct an information schema, enabling the persuadee to perform Bayesian belief updates within the conversation itself. We implement two variants: Semi-Formal-Natural-Language (SFNL) and Fully-Natural-Language (FNL), evaluating them against strong baselines across multiple LLMs and human judges. BP strategies consistently outperform baselines: SFNL excels in logical credibility, while FNL shows superior robustness and emotional resonance. We verify that gains stem from genuine Bayesian reasoning rather than superficial formatting, and we further show that supervised fine-tuning enables small models to match the persuasive performance of much larger ones.