UxSID: Semantic-Aware User Interests Modeling for Ultra-Long Sequence

Modeling long-term user behavior is central to sequential recommendation and billion-scale industrial recommender systems, yet production ranking models operate under strict latency, memory, communication, and training-throughput constraints. At the 100K scale, the challenge extends beyond attention complexity: raw sequence features must be stored, transferred, and repeatedly processed during training and online serving. Existing approaches based on history truncation, multi-stage behavior retrieval, compressed lifelong histories, or train-short/infer-long extrapolation either weaken end-to-end optimization or retain substantial length-dependent cost. We present SequenceO1, an end-to-end framework for ultra-long user behavior sequence modeling, deployed at full traffic on Douyin with histories of up to 100K interactions. SequenceO1 follows a compress-then-reason design. Its Sketch Attention (SA) uses learnable prototypes and prototype-wise normalization to compress the raw history into a fixed-size, target-agnostic user representation. Target-conditioned Stacked Target-to-History Cross Attention (STCA) then models complementary time scales: a recent 10K suffix for short-term interests and the compact sketch for long-term preferences. To make training and inference practical, SequenceO1 combines low-rank user representation caching, multi-request user-level batching, pipeline lift, and a fused FlashSA kernel to amortize feature storage, communication, and computation across targets, training instances, and consecutive requests. Production experiments show consistent offline and online gains, while the compact cached sketch retains most of the benefit of directly scaling end-to-end sequence ranking to 100K. These results provide a practical model-system approach to efficient attention, sequence compression, and scalable long-sequence and long-context recommendation systems.

Modern recommender systems leverage ultra-long user behavior sequences to capture dynamic preferences, but end-to-end modeling is infeasible in production due to latency and memory constraints. While summarizing history via interest centers offers a practical alternative, existing methods struggle to (1) identify user-specific centers at appropriate granularity and (2) accurately assign behaviors, leading to quantization errors and loss of long-tail preferences. To alleviate these issues, we propose Hierarchical Sparse Activation Compression (HiSAC), an efficient framework for personalized sequence modeling. HiSAC encodes interactions into multi-level semantic IDs and constructs a global hierarchical codebook. A hierarchical voting mechanism sparsely activates personalized interest-agents as fine-grained preference centers. Guided by these agents, Soft-Routing Attention aggregates historical signals in semantic space, weighting by similarity to minimize quantization error and retain long-tail behaviors. Deployed on Taobao's "Guess What You Like" homepage, HiSAC achieves significant compression and cost reduction, with online A/B tests showing a consistent 1.65% CTR uplift -- demonstrating its scalability and real-world effectiveness.

Capturing user interests across extensive watch histories is critical for short-form video recommendation, yet scaling sequence length is limited by two bottlenecks: the semantic sparsity of atomic Video IDs and the quadratic computational complexity of Transformers. Traditional orthogonal Video IDs fail to capture content relationships and demand large embedding tables, while the quadratic complexity of self-attention restricts the maximum sequence length under strict industrial latency and resource constraints. In this work, we present a production-deployed framework for modeling ultra-long user behavior sequences at a billion-user scale. We first address the representation bottleneck by adopting content-native Semantic IDs. By utilizing depth-truncated, coarse-grained Semantic IDs, we shrink the embedding table size from corpus cardinality. This compact representation naturally generalizes to cold-start content through shared semantic prefixes. Second, to overcome the sequence scaling barrier, we introduce a Global-Aware Compression Transformer that leverages non-parametric temporal folding and unified global query integration to effectively condense the sequence, alleviating both the memory and computational bottlenecks of standard self-attention. Offline profiling on our computing infrastructure demonstrates an order-of-magnitude reduction in peak memory footprint and a drastic decrease in computational overhead. This efficiency gain enables supporting longer sequence lengths at an affordable cost in production, yielding substantial online gains in satisfied user engagement and satisfied content consumption in large-scale online A/B tests.