SP-GCRL: Influence Maximization on Incomplete Social Graphs

Existing learning-based influence maximization frameworks rely heavily on complex neural architectures and continuous optimization over seed representations. We challenge this paradigm with SIMBA, a diffusion-model-agnostic framework pairing a lightweight neural surrogate with direct discrete search. SIMBA introduces three key components: 1) uniformly anchored node embeddings that eliminate initialization noise and encourage learning driven by graph topology and diffusion pattern, 2) a shallow two-layer graph neural network surrogate predicting final infection states, and 3) batched multi-swap simulated annealing that explores combinatorial seed space without gradients or continuous relaxation. By shifting compute from complex representation learning to effective discrete search, SIMBA drastically cuts time-to-solution while achieving superior influence spread and data efficiency. Our code is available at https://github.com/yl489/rethink-IM.

The Minimum Dominating Set (MDS) problem is a classic NP-hard combinatorial optimization problem with critical applications in social network analysis, including viral marketing, influence maximization, public health interventions, and information dissemination. Identifying a minimal set of influential individuals whose reach covers an entire social network is central to these applications, yet remains computationally challenging at scale. Graph neural networks (GNNs) have emerged as powerful tools for learning over graphs, and recent work explores their application to hard combinatorial problems. This paper presents a novel unsupervised GNN framework for the MDS problem that eliminates the need for ground-truth solutions during training. Trained on 12,000 synthetic graphs with diverse structural properties, our method achieves up to 55x faster inference than metaheuristic baselines and up to 14x faster inference than supervised learning approaches, while finding optimal or near-optimal dominating sets on real-world social network benchmarks. Our learned heuristic generalizes effectively to unseen graph distributions, demonstrating strong practical applicability for large-scale social network analysis.

We study a graph bandit setting where the objective of the learner is to detect the most influential node of a graph by requesting as little information from the graph as possible. One of the relevant applications for this setting is marketing in social networks, where the marketer aims at finding and taking advantage of the most influential customers. The existing approaches for bandit problems on graphs require either partial or complete knowledge of the graph. In this paper, we do not assume any knowledge of the graph, but we consider a setting where it can be gradually discovered in a sequential and active way. At each round, the learner chooses a node of the graph and the only information it receives is a stochastic set of the nodes that the chosen node is currently influencing. To address this setting, we propose BARE, a bandit strategy for which we prove a regret guarantee that scales with the detectable dimension, a problem dependent quantity that is often much smaller than the number of nodes.