Mitigating Cross-Lingual Cultural Inconsistencies in LLMs via Consensus-Driven Preference Optimisation

Although Large Language Models (LLMs) demonstrate remarkable multilingual fluency, their internal knowledge representations remain disproportionately biased toward high-resource languages. This leads to cross-lingual factual inconsistency, where they shift their empirical answer distributions based solely on the prompt language. We investigate whether these biases can be mitigated at inference time, forcing an English-prompted model to answer as if it were queried in target languages (German, Spanish, Bulgarian), and evaluate four intervention strategies: zero-shot contextual steering (persona prompting), internal representation manipulation via Contrastive Activation Addition (CAA), and lightweight weight modification via Direct Preference Optimization (DPO) trained on benchmark-derived factual data as well as conceptual generalization data. To assess alignment, we curate a multilingual factual dataset alongside a novel generalization benchmark comprising culturally rooted queries to determine whether factual interventions transfer to broader target-centric preferences. Experiments on Gemma 3 12B Instruct reveal persona prompting to be the strongest overall intervention, balancing efficacy, safety, and out-of-domain generalization. While CAA yields sharp inconsistency benchmark shifts, it is configuration-sensitive and risks knowledge degradation. DPO-based adapters offer permanent, yet narrower and less transferable gains. These findings suggest that cross-lingual inconsistency is at least partly a selection problem, and that simple contextual interventions may outperform more invasive methods for robust, transferable alignment.

Although Large Language Models (LLMs) demonstrate strong capabilities across various tasks, they exhibit significant performance discrepancies across languages. While prompting LLMs in English typically yields the highest general performance, it often induces a Western-centric bias, hindering the model's ability to accurately reflect diverse cultural knowledge. We hypothesize that LLMs already possess rich cultural knowledge embedded within local-language representations, but fail to retrieve it when prompted in English. To bridge this cross-lingual knowledge gap, we propose a novel self-supervised framework. Our method leverages multilingual self-consistency to identify the most reliable cultural responses across languages, combined with a self-critique mechanism to transfer this knowledge to the weaker language. Evaluations on the BLEnD benchmark demonstrate that our approach significantly improves cultural alignment-boosting performance on English queries by an average of 5.03%-relying entirely on self-generated data. Ultimately, our work demonstrates that latent cultural knowledge can be successfully surfaced and propagated across languages, enabling more culturally equitable and consistent LLMs.

Multilingual fluency often invites a stronger assumption: a model that can speak a user's language must also understand the culture encoded by that language. We call this the Illusion of Cultural Alignment. To test this assumption directly, we introduce MSQA, a benchmark of 1,064 natively sourced questions across 11 language groups, five cultural dimensions, and three difficulty tiers. Unlike translated benchmarks, MSQA targets locally grounded knowledge and reduces shortcuts from English-centric cross-lingual transfer. Evaluating 18 LLMs, we find substantial cultural degradation and a pronounced Locality Effect: cultural competence tracks pre-training exposure more closely than general reasoning ability. We further show that common inference-time remedies do not dissolve the illusion. Models remain overconfident on unfamiliar cultural questions, repeated sampling yields unstable rather than reliable correctness, and retrieval augmentation helps unevenly on long-tail facts. These findings indicate that cultural alignment cannot be inferred from multilingual ability alone and requires deeper intervention than calibration, sampling, or retrieval at inference time